Sporting Fashion & Goods
Lead, Apparel Product Line Management, Jordan, Create, Local Creation GC
Mid Level
Shanghai, China
in office
Full time
Strategy & InsightBasketballStrategic PlanningMarket IntelligenceResearch & Evaluation
Job description
About the Role
This role sits within Nike's GC Local Creation organisation and reports to the Senior Manager, Apparel Product Line Management, Create, Local Creation GC. It focuses on Jordan apparel Create initiatives for Greater China, connecting the Jordan brand direction with locally relevant consumer and marketplace opportunities. The role works closely with Product Line Management teammates and partners across Design, Product Development, Technical Development, Materials, Costing, Sourcing, Merchandising, Planning, Finance, Brand, Marketplace, Sports, and global teams.
Key Responsibilities
- Lead Jordan apparel Create initiatives for Greater China from consumer opportunity and seasonal brief through commercialisation and launch readiness.
- Translate Jordan brand direction, basketball culture, style trends, and Greater China consumer insights into focused product strategies and line plans.
- Partner closely with Jordan, Design, Product Development, Technical Development, Materials, Costing, Sourcing, Merchandising, Planning, Finance, Brand, Sports Marketing, Marketplace, Sports, and global teams.
- Protect brand authenticity while identifying locally relevant opportunities for product innovation, storytelling, and consumer connection.
- Use consumer insights, marketplace performance, trend intelligence, competitive learning, and commercial data to refine briefs and strengthen future product decisions.
- Drive product creation excellence from concept through commercialisation, ensuring clear consumer value, product intent, and business impact.
- Create clear briefs and presentations that align cross-functional and global partners around the opportunity, priorities, and intended outcome.
- Manage milestones, product information, risks, trade-offs, and decisions with accuracy and speed.
- Contribute to a culture of collaboration, curiosity, accountability, inclusion, and continuous improvement.
Required Experience & Qualifications
- Bachelor's degree in Product Management, Merchandising, Business, Marketing, Design, or a related field, or an equivalent combination of education and experience.
- Typically 6+ years of experience in apparel product management, merchandising, category management, product creation, or a related field within sportswear, fashion, outdoor, or consumer products.
- Strong understanding of apparel product creation from consumer insight and brief development through design, development, commercialisation, and marketplace launch.
- Ability to translate consumer, cultural, trend, marketplace, and commercial insights into focused product strategies and recommendations.
- Strong product sense, apparel knowledge, commercial acumen, and product storytelling capability.
- Experience working effectively across functions and geographies in a matrix organisation.
- Strong communication, influence, presentation, problem-solving, organisation, and project management skills.
- Ability to manage multiple seasonal priorities and make sound decisions in a fast-paced and evolving environment.
- Professional working English is required.
- Strategic, consumer-obsessed, collaborative, and results-oriented professional with a strong product point of view, deep curiosity about the Greater China consumer, and commercial acumen, able to turn insights into focused product direction.
- Comfortable creating clarity in ambiguity, influencing across a matrix organisation, and balancing consumer relevance, brand distinction, speed, quality, and profitability.
- Communicates with impact, builds trusted partnerships, and leads work with accountability and inclusion.
Preferred Skills
- Mandarin capability for day-to-day collaboration in Greater China is strongly preferred.
Workplace
- Greater China
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