Manager Marketing Teamsport

Supports the end-to-end marketing strategy and execution for a key PUMA Football Footwear franchise, contributing to seasonal marketing plans from sell-in through sell-through and helping ensure consistent global execution across consumer touchpoints. It partners with Product Creation, Design, Creative Services, external agencies, Social Media, PR, Commercial, Sports Marketing, and regional teams to develop and deliver integrated global footwear campaigns. The position also supports activation of the franchise's global athlete roster, marketing plans for global Football International Competitions, and the seasonal footwear launch roadmap.

• Support the end-to-end marketing strategy and execution for a key PUMA Football Footwear franchise, contributing to seasonal marketing plans from sell-in through sell-through and helping ensure consistent global execution across consumer touchpoints.
• Partner with Product Creation and Design teams throughout product development to contribute to product positioning, design narratives, storytelling, and campaign direction, helping build a compelling and consumer-relevant franchise identity.
• Coordinate the development and delivery of integrated global footwear campaigns with Creative Services, external agencies, Social Media, PR, Commercial, Sports Marketing, and regional teams to develop impactful creative assets and support consistent execution across consumer touchpoints.
• Support activation of the franchise's global athlete roster, collaborating with Sports Marketing and regional teams to enhance player visibility, identify storytelling opportunities, and contribute to campaign impact throughout the season.
• Contribute to marketing plans for global Football International Competitions, helping ensure franchise campaigns leverage key football moments across the calendar.
• Coordinate the seasonal footwear launch roadmap for the assigned franchise, supporting cross-functional alignment, planning, and communication across internal teams and markets.
• Monitor campaign performance, analyse results, and share insights to help optimise franchise marketing effectiveness and inform future campaign planning.
• Manage and coordinate seasonal marketing assets and sample requirements to support campaign development, athlete activations, and key business initiatives.

• 2–4 years of relevant experience in Brand Marketing or Sports Marketing.
• University degree in Marketing, Business Administration, Communications, Sports Management, or a related field.
• Experience contributing to the development and independently executing integrated global marketing campaigns across multiple consumer touchpoints within established strategies and under managerial guidance.
• Solid skills in campaign management, operational planning, storytelling, agency collaboration, and cross-functional communication, with the ability to solve complex tasks within established frameworks.
• Sound knowledge of and passion for Handball, sports culture, athlete marketing, and the global sports landscape.
• Ability to collaborate closely with Product Creation and translate product stories into impactful consumer-facing campaigns.

• Experience within the sporting goods, fashion, or lifestyle industry.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA looks for SPEED & SPIRIT in candidates, defined by values that inspire employees to BE DRIVEN in performance, BE VIBRANT in sporting legacy, and BE TOGETHER in team spirit.