Manager, Brand Partners - Singapore

This role leads and executes adidas's Sports & Culture Marketing strategy in Singapore, within the Sports & Culture Marketing (Brand Partnerships) team. It oversees the implementation of Global, EM and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies, focusing on maximising brand impact, enhancing key brand moments and increasing Share of Search through strategic partner activations. The role works closely with Local Brand & Channels, SEA/EM SpoMA & EIM and BUs, Legal, Finance, external agencies, and athletes, influencers, federations, universities and clubs.

• Develop and execute Singapore's Brand Partner strategy in alignment with Global, EM and SEA priorities, overseeing the Sports Marketing (SpoMA) and Entertainment & Influencer Marketing (EIM) portfolios, including budget allocation, contracts, partner relationships and activations.
• Create a clear partner selection and evaluation framework based on aligned category pillars, brand/category relevance, audience reach and business priorities, and lead contract negotiations with athletes, KOLs and brand partners.
• Maintain close contact with key sports agencies, clubs, athletes and influencers, and ensure partner contract negotiations and operations comply with the Global Brand Partner Marketing Policy and local budget guidelines.
• Develop and execute an invest-and-divest strategy based on ROI insights, providing quarterly reports, and manage key partner relationships end to end to meet their product, operational and engagement needs.
• Collaborate with cross-functional teams on product ranging, sizing, quantity planning and allocation, and oversee the full product lifecycle including ordering, budget management, delivery and replenishment.
• Act as the main point of contact for partners, managing day-to-day servicing, resolving operational issues, ensuring contractual commitments are fulfilled, and planning and executing partner activations and engagement initiatives.
• Identify, secure and maintain current and next-generation partners, establish partnership calendars, frameworks and tracking mechanisms, and manage servicing of partners, athletes and corporate partnerships while balancing partner needs with brand requirements.
• Negotiate, maintain and renew partner contracts in compliance with the Global Sports Marketing Policy and budget guidelines, and track and manage entitlement utilisation against contractual entitlements to maximise benefits and ROI.
• Support SEA with global events and partner visits when Singapore is host market, deliver top-tier service to partners, and provide industry-leading partner activations to enhance brand and product awareness.
• Act as a liaison between brand partners and internal teams including Brand Activation, PR, Omni-Channel and Sales, and develop, manage and execute partner activation calendars with internal teams and SEA in alignment with key brand moments.
• Manage the Singapore partner seeding programme, including product ordering, seeding lists, partner prioritisation and data tracking/reporting, and maximise brand partner amplification through campaign activities, publishing briefs and ROI tracking.
• Review the effectiveness of brand partner activity through publishing tracking, analysis and reporting, and ensure alignment across consumer-facing activations with CtC, Brand Activations/Digital, PR and Omni-Channel Consumer Experience.
• Maintain and update partner profiles, plan, manage and monitor the partner portfolio budget in compliance with SEA hub and internal systems, submit seasonal orders, coordinate product supply, and deliver all brand partner reporting on time and in full.
• Provide clear vision and direction to internal teams and external partners with relevant objectives and KPIs, and establish a high-performance culture that fosters employee engagement and talent development.

• Bachelors or university degree in a related field.
• Minimum of 6 years equivalent professional experience.
• Advanced user of the MS Office suite of products.
• Fluent in written and spoken English is a must.
• Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer.
• Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation).
• Ability to provide input to and implement strategy.
• Ability to network, influence and utilise internal and external resources.
• Strong business sense, analytical, influencing and presentation skills.
• Marketing budget management.
• Ability to motivate employees and create a high-performing environment.

• Experience ideally in Sports Marketing and Influencer Marketing.
• Experience in the sporting goods industry is preferred.

Adidas believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.