Student Marketeer - Appalachian State University

As a Red Bull Student Marketeer, the role is part of the brand and product ambassador programme. Reporting to the local Field Marketing Specialist (FMS), the Student Marketeer drives brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving visibility of the Red Bull brand.

• Represent Red Bull as a brand and product ambassador, embodying brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, establishing relationships with key local individuals and identifying local collegiate content creators to bring into the World of Red Bull.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to deliver an unforgettable brand experience, and build awareness and participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers to ensure Red Bull is available and visible in outlets, on campus, and in the region.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage World of Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform, and contribute local insights, trends, and opportunities to business development.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind the scenes activities and hotspots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working behind the scenes, and winning sales.
• A team player, willing to represent Red Bull with branded outfits and on board the Red Bull Mini.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Campus and region.

• Flexibility over a 9 to 5 job.
• A creative and inclusive working atmosphere.