Sr. Professional, Loyalty Marketing

This role identifies and prioritises Member experiences, sweepstakes and athlete content from idea through activation readiness and hand-off to Marketing Campaign Ops to support the revamped Armour Access loyalty program. It drives multiple workstreams, including developing briefs and processes and gaining alignment and approvals from cross-functional teams in Channel/Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring Member-focused activations to market. The position aims to create unique and exciting experiences for Armour Access Members, driving Member acquisition and retention while ensuring loyalty goals are integrated into marketing campaign and event strategies.

• Identify and prioritise Member experiences, sweepstakes and athlete content from idea through activation readiness, handing off to Marketing Campaign Ops to support the Armour Access loyalty program.
• Develop briefs and processes, and gain alignment and approvals from cross-functional teams in Channel/Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring Member-focused activations to market.
• Convey and champion program needs, ensuring loyalty goals are integrated into marketing campaign and event strategies.
• Present new experience and campaign ideas to cross-functional teammates, influencing and developing all activation details across a robust calendar of upcoming Member experiences, sweepstakes, content and products, interpreting outcomes and improving future experiences based on results.
• Understand and interpret decisions as they arise during development and activation planning, and contribute to the development and communication of any changing implications and priorities for the program.
• Summarise and communicate status updates of upcoming Member experience plans for Loyalty team alignment and leadership reviews.
• Help to inform and develop new campaigns and experiences based on consumer insights, competitor benchmarking and prior campaign results.
• Collaborate with cross-functional teams to develop and communicate updates on the Member experience, refining execution details and ensuring activations are on track, keeping the Member experience and program strategy top-of-mind and driving commercial value for the business.

• Bachelor's degree with typically 5 years of relevant experience, or a Master's degree with typically 3 years of relevant experience, or typically 9 years of relevant work experience without a degree.
• Experience working on fast-paced, consumer-centric initiatives that focus on engaging consumers to influence their resulting behaviour with the brand.
• Ability to work independently and function in an ambiguous environment.
• Ability to influence others and convey the prioritisation of loyalty initiatives and campaigns as an important initiative for the region and brand.
• Must reside within commuting distance from the Baltimore HQ office.
• Under Armour does not offer sponsorship of job applicants for employment-based work authorisation for this position at this time.

• Loyalty program experience, event planning or sports marketing experience is a plus.

• Location: Baltimore, MD, US, 21230; the individual must reside within commuting distance from the Baltimore HQ office.
• Work schedule: Hybrid work schedule, requiring 4 days in-office per week.
• Travel: Minimal.
• Relocation: No relocation provided.

• Paid 'UA Give Back' Volunteer Days: work alongside the team to support initiatives in the local community.
• Under Armour merchandise discounts.
• Competitive 401(k) plan matching.
• Maternity and parental leave for eligible and FMLA-eligible teammates.
• Health and fitness benefits, discounts and resources – programs to promote physical activity and overall well-being.

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