Sporting Fashion & Goods
Manager, Training
Mid Level
Bangkok, Thailand
in office
Full time
Job description
About the Role
The Training Manager develops, implements, and drives training strategies that elevate retail excellence, strengthen staff capabilities across all channels, and ensure employees and partners are equipped with the skills, knowledge, and mindset to deliver world-class consumer and customer experiences. The role sits within the Sales team and plays a key part in shaping the learning culture, improving sell-out performance, and aligning training with the organisation's strategic priorities in Thailand. It works closely with retail operations, franchise, wholesale, marketing, and partner stakeholders, as well as regional and global training teams.
Key Responsibilities
- Develop an annual training roadmap aligned with retail, franchise, and wholesale business priorities.
- Design and deliver training programmes covering product knowledge, selling skills, consumer service, retail operations, visual merchandising, and leadership development.
- Localise global and SEA training frameworks to meet the needs of the Thai market.
- Conduct engaging training sessions for retail staff, customer service teams, and partners' staff in classroom and in-store settings, using in-person, virtual, and blended formats.
- Support new store openings, team building, and key launches with tailored training programmes.
- Develop e-learning modules, playbooks, and digital assets to drive continuous learning.
- Partner with retail operations and sales leaders to track training effectiveness through the operations scorecard and consumer satisfaction (NPS).
- Conduct post-training evaluations and implement improvements to maximise learning impact.
- Collaborate with retail, franchise, wholesale, and marketing teams to ensure training is business-relevant, act as the key contact point with SEA and global training teams to adopt best practices, and build strong relationships with partners and key accounts when training support is required.
- Support the identification and development of future leaders in retail, and mentor and coach store managers, supervisors, and trainers to drive a culture of high performance and a growth mindset.
Required Experience & Qualifications
- 3-5 years of experience in product training.
- Strong project management skills, with the ability to manage multiple stakeholders and priorities.
- Strategic thinker with an eye for detail and execution excellence.
- Ability to translate global direction into effective local activation.
- Experience managing external partners or agencies.
- Strong analytical skills to measure impact and drive continuous improvement.
- Excellent communication and collaboration skills.
- Excellent command of English, both written and verbal.
Preferred Skills
- Experience within a multi-country retail or wholesale environment.
About the Company
Adidas strongly believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage. Through sport, adidas has the power to change lives.
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