Sr. Manager, Gaming Player Marketing

Is responsible for Red Bull's Player roster, comprising professional gamers, esports organisations, and content creators. Working closely with the Gaming Player Marketing team, the postholder drives talent strategy, scouting, relationship management, and high-impact activations, and acts as the gaming and talent subject matter expert across the organisation. The role leads cross-functional collaboration with teams such as Advertising, Brand Campaigns, Athlete Marketing, Media Network, Communications, and Field Marketing.

• Lead the identification, evaluation, recruitment, and agreement negotiation for Players across professional gaming, esports organisations, and content creation, balancing established talent with emerging Players who align with Red Bull's brand and long-term strategy
• And covering performance expectations, content and social media commitments, compensation, branding rights, and schedules.
• Onboard new gaming and esports athletes, providing brand, product, and communications training and setting performance goals.
• Own day-to-day communication and relationship management with Players and their teams, serving as a trusted point of contact to align on upcoming activations, deliverables, content plans, events, and long-term partnership opportunities while ensuring plans are executed seamlessly.
• Monitor the health and performance of the Player roster, providing feedback and guidance for performance improvement.
• Drive ideation of innovative Player project ideas, giving Players Wiiings to bring their ideas and creativity to life.
• Stay informed on global and local gaming trends, titles, teams, and stakeholders to shape comprehensive marketing strategies, and serve as a primary link for the gaming programme to ensure alignment with all stakeholders and partners.
• Lead the strategic development and end-to-end project management of high-impact Player gaming projects and events, from long-term planning and concept development through execution
• Ensuring alignment with broader business and marketing objectives and driving innovation to keep Red Bull at the forefront of the gaming landscape.
• Translate Player ideas, passions, and creative concepts into strategic Red Bull projects, developing scope, objectives, timelines, resources, and execution plans, and own project timelines, budgets, deliverables
• And resourcing while proactively identifying risks and dependencies and driving solutions to keep projects on track.
• Collaborate cross-functionally with the Red Bull Media Network team to align gaming content objectives and explore new content opportunities.
• Support regional Player project activation strategy and execution, ensuring projects meet Red Bull's standards for quality, creativity, and brand integration.
• Identify and activate cross-functional opportunities for Players, connecting the roster to broader Red Bull campaigns, events, sports properties, media opportunities, and brand initiatives.
• Manage external partners and internal resources supporting the Player programme, including agencies, talent managers, and cross-functional teams, to ensure strategic priorities are aligned and executed effectively.

• 5+ years of experience in gaming, esports, talent, or entertainment marketing, including significant experience managing high-profile talent, partnerships, and complex projects.
• Strong understanding and industry relationships across the gaming and esports ecosystem, including major game titles and publishers/developers, professional Players and teams, leagues, tournaments, creators, and other key stakeholders.
• Proven ability to develop and lead talent and partnership strategies, balancing the needs of Players with broader brand, business, and marketing objectives.
• Strong strategic and project management skills, with demonstrated experience leading complex, multi-stakeholder initiatives from ideation through execution and measurement.
• Exceptional communication and relationship-building skills, with the ability to build trust and credibility with some of the biggest names in gaming while effectively influencing cross-functional teams and senior stakeholders who may not be endemic to the industry.