Senior Marketing Manager; Basketball and Ice Hockey

The Senior Marketing Manager for Basketball & Ice Hockey is a critical pod leader and individual contributor responsible for the strategic development, execution and optimisation of the basketball and ice hockey marketing calendar. The role's primary focus is the North American basketball segment, driving brand awareness, increasing demand and positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance and player recruitment personas, with secondary ownership of the ice hockey pod and its outputs. The ideal candidate is highly strategic, execution-focused and deeply knowledgeable about the elite basketball landscape.

• Own the marketing strategy for North American basketball and ice hockey, creating quarterly plans with KPIs to drive brand awareness, demand generation and customer retention through integrated, multi-channel campaigns
• And aligning that strategy with overall business goals by collaborating closely with sales and strategy teams.
• Lead the basketball and ice hockey pod's output, guiding campaign development, ensuring operational excellence and maintaining a strong go-to-market process and cross-functional alignment.
• Champion a test-and-learn culture, challenging assumptions, using data to optimise campaigns, scaling what works and continuously improving the marketing approach.
• Partner with central marketing functions (web, content, social, design) and product marketing teams to deliver cohesive, high-quality outputs for product launches and feature rollouts.
• Maintain strong relationships with leaders in Product Management, Customer Success and Support to ensure business alignment.
• Manage external agencies in partnership with the Paid Media Manager, ensuring alignment on strategy, market insights and performance expectations.
• Utilise insights from Product Management, Sales, Customer Success, Support and Decision Science to maintain a strong understanding of the elite buyer, diving into customer research and product engagement metrics to inform the team's efforts.
• Track and report on marketing performance, providing clear insights and recommendations to stakeholders based on key metrics such as CTR, CPL, CRO and ROAS.
• Ensure the marketing budget and resources deliver positive ROI by evaluating channel mix and progress toward key business metrics.

• 5–8 years of marketing experience.
• Understanding of marketing strategy and go-to-market approaches.
• Bachelor's degree in Business, Marketing, Communications or a related field.
• Strong knowledge of the elite basketball landscape and the relevant buyer personas: analytics, human performance and player recruitment.
• Proven experience marketing to elite sports organisations in a B2B environment, with a track record of driving demand and retention.
• Deep expertise in digital marketing channels including SEO/SEM, PPC, email marketing and automation, and social media, with a proven ability to devise campaigns that engage, inform and motivate elite buyers.
• Experience with web analytics applications (such as Google Analytics), optimising campaigns through A/B testing, and leveraging data to analyse and report on performance.
• Self-motivated with strong leadership skills and a proven ability to manage time, prioritise across a dual-sport remit and deliver high-quality work in a dynamic organisation.

• Familiarity with the ice hockey market and its buyer landscape.
• Experience managing external vendors as an extension of an internal marketing team.
• Experience working in a Software as a Service (SaaS) environment.

• Time spent collaborating with other Hudlies in-office is a regular part of how the role works.
• Applicants within commuting distance of Lincoln, Nebraska are currently being prioritised.
• More days are expected to be worked in-office than remotely, with the freedom to coordinate a specific in-office schedule with the team.

• Starting salaries will typically fall near the middle of the range.
• Compensation decisions are based on an individual's experience, skills and education in line with internal pay equity practices.

• Flexibility in work life, including flexible vacation time and company-wide holidays.
• A paid sabbatical every five years to unplug and recharge.
• An open, honest culture with trust from day one, where employees own their work and have the agency to try new ideas.
• Resources and opportunities to support professional development and career growth.
• Continued investment in offices designed with employees in mind, plus a tech stack and hardware provided for office or remote work.
• Medical plans tailored for employees and their families, including vision, dental and fertility benefits.
• Support through an EAP and Employee Resource Groups.
• 401(k) contribution matching up to 4% of the employee's own contribution.

The company sees itself as the team behind the team, supporting the lifelong impact sports can have, and helps teams all over the world see their game differently through products that make it easier for coaches and athletes at any level to capture video, analyse data and share highlights.