Social Media Manager - APAC (6-Month Maternity Cover)

This role is a maternity leave cover appointment within the APAC Social Media Team, keeping the region's publishing engine running on time. It drives platform relationships across TikTok, Meta and YouTube and carries forward the in-flight creator and innovation programmes. The post-holder works across multiple APAC markets and collaborates with global internal and external stakeholders.

• Facilitate content drops, coordinating global debuts, announcements and asset localisation, and using Monday.com to support information sharing.
• Maintain the regional account estate across Facebook, Instagram, TikTok and YouTube.
• Keep publishing governance current, covering legal guidance, embargo handling and escalation to Legal.
• Carry forward the APAC creator strategy and the Creator and Influencer Marketing Playbook, maintaining the established partner network and driving ongoing creator campaigns and platform partnerships to ensure continuity.
• Identify niche creators, cultural communities and fandom ecosystems across SEA, TW/HK, ANZ and JP where new ideas can be incubated.
• Ensure creator collaborations drive learning, not just reach, by capturing insights on what works, why, and how it scales.
• Steward the newly onboarded agency roster across the region, guiding agency teams on operational workflows and innovation efforts, and holding agencies to the agreed measures of success and content prioritisation.
• Act as the regional point of contact for tooling issues and onboarding requirements, and maintain tool guides for teams' reference.
• Continue the APAC publishing innovation roadmap, prioritising tests that can be launched, measured and documented within the six-month term.
• Evolve the region's presence beyond standard social posts through AI-assisted creation, interactive formats, vertical storytelling and social commerce.
• Take forward the team's AI and automation wish list, progressing the workflow improvements that prove viable.
• Act as the regional point of contact for TikTok, Meta and YouTube on innovation programmes, holding the relationships already in play and securing early access to beta tools, formats and data insights for the markets that can use them.
• Co-develop title-level pilot programmes with platforms, covering organic feature unlocks and audience engagement formats.

• Proven social publishing operations experience for an entertainment or streaming brand across multiple APAC markets.
• Established relationships with TikTok, Meta and YouTube partner teams in the region, and comfort with platform account and policy processes.
• Experience managing external social agencies, from onboarding through to performance conversations.
• Experience working with creators and creator agencies, from selection, screening and negotiation to campaign execution and evaluation.
• Cultural regional fluency on social, and the judgement to handle sensitive moments such as mourning periods or embargo breaks.
• Proactive, resourceful self-starter who takes ownership and drives work forward independently.
• Excellent communicator with the ability to build trusted relationships and effective collaborations across global internal and external stakeholders.
• Exceptionally detail-oriented and organised, able to manage multiple priorities with accuracy.