Senior Executive, Paid Media - 12 month FTC

Helps maximise the reach, engagement and commercial return of McLaren Racing partner activations through best-in-class paid media, audience targeting and digital distribution. Reporting to the Manager, Paid Media, it supports the Shark Ninja partnership and leads the planning, execution and optimisation of paid media campaigns that amplify partner content. Working across Digital, Marketing and Commercial teams, the role ensures partner investments deliver measurable business outcomes through paid social, programmatic advertising, first-party audience targeting and campaign optimisation.

• Support paid media planning across Meta, TikTok, YouTube, Google, programmatic channels and emerging digital platforms, and assist in developing full-funnel media plans to maximise awareness, engagement and conversion.
• Coordinate campaign delivery, optimisation and budget allocation across partner campaigns, ensuring delivery against agreed audience and performance objectives.
• Test, learn and optimise audience targeting, creative formats and media strategies.
• Develop amplification strategies that maximise the reach of partner content and campaigns, and support distribution of branded content across McLaren Racing's digital ecosystem.
• Collaborate with Content, Social Media and Commercial Partnership teams to build activation plans focused on audience growth and performance.
• Deliver audience targeting strategies that support fan engagement across competitions, digital experiences and partner campaigns.
• Support delivery of programmatic media opportunities across McLaren Racing's owned and operated channels, and utilise first-party audience data to improve campaign performance and partner targeting capabilities.
• Build audience segmentation strategies using fan behaviours, interests and engagement signals, and manage retargeting and lookalike audience approaches to maximise marketing efficiency.
• Support creation of campaign KPIs and performance metrics, and monitor campaign delivery against impression, engagement and audience objectives.
• Build reporting dashboards and campaign summaries that demonstrate partner ROI, work closely with Data & Insights teams to identify optimisation opportunities, and deliver actionable recommendations that improve future campaign performance.

• Hands-on expertise across paid social, paid search, SEO and digital planning.