Lead Store Advisor, Berlin

This role is a key player in leading the retail team and ensuring a premium customer experience. It focuses on driving sales performance, mentoring Store Advisors, and maintaining operational excellence. The postholder works within a dynamic retail team, collaborating closely with Store Advisors and store leadership to create a welcoming, efficient, and visually appealing shopping experience.

• Embody and communicate brand philosophy, values, and culture to internal and external customers, leading by example in outstanding customer service, including welcoming customers, addressing inquiries, and creating tailored solutions.
• Supervise, mentor, and motivate Store Advisors, instilling a customer-focused approach in all aspects of their work.
• Manage and optimise daily zoning schedules to ensure smooth customer flow, operational efficiency, and optimal coverage throughout the store.
• Oversee opening and closing procedures, ensuring compliance with store protocols and maintaining a secure, organised environment.
• Maintain in-depth knowledge of product technical specifications and stay current on global company initiatives, including sustainability efforts and Athlete stories.
• Contribute ideas for merchandising, store events, and community activities that enhance store visibility and customer engagement.
• Assist with inventory management, including placing new product orders, managing fill-in orders, and ensuring accurate stock levels to meet customer demand.
• Uphold visual merchandising standards to create a premium shopping experience through well-organised, visually appealing displays, and provide feedback to store leadership to refine processes and elevate customer service quality.
• Serve as primary contact for store leadership, IT, and Facility Management on operational matters related to product flow and store system functionality, train the store team on BoH processes, handle minor maintenance and facility management tasks
• And act as the store's system and IT expert for first-level troubleshooting, IT system testing, and in-store technology training.
• Work closely with store leadership to align on all store functions, participate in regular team meetings sharing insights on FoH, BoH, and VM performance, pursue personal and professional development opportunities, and perform duties as required to support the store's goals and overall performance.

• 3+ years of experience in a retail environment, including at least 1 year in a supervisory or leadership role.
• Passion for Running, Fashion, or Sports is essential.
• Exceptional communication and interpersonal skills, with the ability to connect with customers and inspire the team.
• Proactive and quick to learn, able to thrive in both independent and collaborative settings.
• A keen eye for maintaining a visually appealing store and upholding high visual merchandising standards.
• Able to juggle multiple tasks efficiently while staying focused on customer needs and adapting to the dynamic demands of the business.
• Proficient in reading, writing, and speaking English.
• Commitment to company values: fostering a collaborative and positive team environment; demonstrating a strong commitment to exceptional customer service; embracing new ideas and initiatives to drive store success; upholding high standards of integrity and professionalism.

• Experience in the Running, Fashion, or Sports industry is a plus.

• Access to personal self-care for both physical and mental well-being.
• A supportive, team-oriented atmosphere.
• An environment designed to give people the tools to develop holistically, including opportunities to stay active, learn, explore, and innovate.
• A purpose-led environment where each person is led by purpose.