Sporting Fashion & Goods
Lead Store Advisor, Düsseldorf
Entry Level
Düsseldorf, Germany
in office
Full time
RetailRetail OperationsVisual Merchandising
Job description
About the Role
This role is a key player in leading the retail team and ensuring a premium customer experience. It leverages leadership skills to drive sales performance, mentor Store Advisors, and maintain operational excellence. The role sits within a dynamic retail team dedicated to exceptional customer service and a high-performance store environment, collaborating closely with Store Advisors and store leadership.
Key Responsibilities
- Embody and communicate brand philosophy, values, and culture to internal and external customers, leading by example in outstanding customer service, including welcoming customers, addressing inquiries, and creating tailored solutions.
- Supervise, mentor, and motivate Store Advisors, instilling a customer-focused approach in their work.
- Manage and optimise daily zoning schedules to ensure smooth customer flow, operational efficiency, and optimal coverage.
- Oversee opening and closing procedures, ensuring compliance with store protocols and maintaining a secure, organised environment.
- Maintain in-depth knowledge of product technical specifications and stay current on global company initiatives, including sustainability efforts and Athlete stories.
- Contribute ideas for merchandising, store events, and community activities to enhance store visibility and customer engagement.
- Assist with inventory management, including placing new product orders, managing fill-in orders, and ensuring accurate stock levels; uphold visual merchandising standards to create a premium shopping experience through well-organised, visually appealing displays.
- Provide feedback to store leadership to refine processes and elevate customer service quality; perform duties as required to support store goals and overall performance.
- Serve as primary contact for store leadership, IT, and Facility Management on operational matters related to product flow and store system functionality; train the store team on BoH processes and best practices.
- Handle minor maintenance and facility management tasks
- Act as store system and IT expert, providing first-level troubleshooting (e.g. POS systems), assisting with IT system testing, and training the team on in-store technology
- Work closely with store leadership to align on all store functions
- Participate in regular team meetings, sharing insights and updates on FoH, BoH, and VM performance
- Pursue personal and professional development opportunities.
Required Experience & Qualifications
- 3+ years of experience in a retail environment, with at least 1 year in a supervisory or leadership role.
- Exceptional communication and interpersonal skills, with the ability to connect with customers and inspire the team.
- Proactive and quick to learn, thriving in both independent and collaborative settings.
- A keen eye for maintaining a visually appealing store and upholding high visual merchandising standards.
- Able to juggle multiple tasks efficiently while staying focused on customer needs and adapting to the dynamic demands of the business.
- Proficient in reading, writing, and speaking English.
- Passion for Running, Fashion, or Sports.
- Embrace company values: Team Spirit (foster a collaborative and positive team environment), Positive Spirit (demonstrate a strong commitment to exceptional customer service), Explorer Spirit (embrace new ideas and initiatives to drive store success)
- And Athlete Spirit (uphold high standards of integrity and professionalism).
Preferred Skills
- Experience in the Running, Fashion, or Sports industry.
Benefits & Perks
- A supportive, team-oriented atmosphere.
- Access to personal self-care for both physical and mental well-being.
- An environment designed to give people the tools to develop holistically, including opportunities to stay active, learn, explore, and innovate.
- A purpose-led workplace.
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