Executive, E-commerce (Contract)

Focuses on driving ecommerce sales performance for PUMA across its online channels. It involves monitoring sales trends, benchmarking competitors, and managing livestream sessions on platforms such as Shopee and TikTok. The position also requires close collaboration with internal teams and external partners to align campaigns and ensure timely execution.

• Monitor sales trends across PUMA's ecommerce channels to identify areas for improvement and growth opportunities.
• Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.
• Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day operations, key campaigns, and timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.
• Coordinate with external partners, marketplace representatives, and enablers for campaign alignment, product exposure, and livestream technical setup.
• Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.
• Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, and provide actionable recommendations to drive sales.
• Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions.
• Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).
• Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.
• Support monthly/quarterly business reviews with consolidated summaries.

• Bachelor's Degree in Business or Economics.
• Intermediate knowledge in MS Excel / Google Sheets.
• Minimum of 2-3 years of relevant experience in the e-commerce industry.
• Experience working for marketplaces, enablers, or fashion brands.
• Basic ecommerce knowledge.
• Data tracking and reporting skills.
• Livestream management skills.
• Highly organised, detail-oriented, and focused on quality control and execution efficiency.
• Project management skills.
• Ability to work as a team player.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA looks for candidates with SPEED & SPIRIT, defined by values such as being driven in performance, vibrant in sporting legacy, and together in team spirit, and encourages individual talent and experience to shine.