Assistant Manager, HR (Retail East)

Is a hands-on Retail HR Business Partner within the People & Culture team, working closely with retail leaders and store teams to deliver end-to-end HR support across assigned stores. It strengthens talent development, workforce effectiveness and employee experience, and plays a key role in new store openings and capability building. The role ensures HR policies and programmes are effectively implemented and continuously enhanced.

• Act as the primary HR partner for assigned retail districts and stores, delivering timely, business-aligned HR solutions and managing store-level HR matters and sensitive employee cases independently.
• Coach Store Managers on core people leadership capabilities, including workforce planning, employee engagement and ER risk prevention.
• Analyse key HR metrics, identify trends and provide data-driven insights to support business decisions.
• Partner with Retail leadership on workforce planning, hiring demand forecasting, managing store PEX and improving people productivity.
• Work with Retail TA and the business to define talent profiles and ensure hiring quality and efficiency, and lead HR support for new store openings to ensure staffing plans are delivered on time.
• Oversee key employee lifecycle processes to ensure a seamless experience and compliance with local labour requirements, and ensure the quality and accuracy of core employee information.
• Identify engagement challenges through employee feedback, turnover trends and store observations, and partner with leaders to drive targeted action plans.
• Facilitate clear and timely communication of company initiatives and HR programmes to enhance employee understanding and alignment.
• Drive effective implementation of performance management processes, support talent reviews, succession planning and continuous talent development, provide HR insights to drive talent movement and build key positions' talent pipeline
• And deliver against key people metrics such as key position hiring cycle time, development plan completion, talent movement ratio, talent pipeline coverage and PEX%.
• Contribute to national and regional initiatives, independently deliver HR-related topics when required (e.g. policy, performance and other HR topics), and contribute to HR systems, data management and process optimisation to improve HR operational effectiveness.

• Bachelor's degree or above.
• Minimum 3 years' HRBP experience.
• Native Mandarin and fluent English.
• Strong sense of ownership with a proactive and solution-oriented mindset, demonstrating accountability in driving HR initiatives and supporting business outcomes.
• Excellent analytical and problem-solving capabilities, with the ability to address people matters independently and with sound judgement.
• Creative and able to identify opportunities, challenge existing practices and provide meaningful insights to the business.
• Effective communicator with strong interpersonal and influencing skills, capable of navigating conflict and engaging stakeholders across all levels.
• Business-oriented and hands-on, comfortable working closely with retail leaders and frontline teams to support store operations and drive people initiatives.
• Ability to work in a fast-paced, dynamic retail environment, with flexibility to visit stores regularly and support frontline teams when needed.
• Collaborative team player, demonstrating strong partnership and cross-functional cooperation.

• Retail or FMCG industry background.

Adidas believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.