Assistant Manager Retail Marketing

Sits within the Brand Management & Communications team and works to build adidas as the best sports brand in Taiwan. It implements the planning and execution processes that enable the Retail Marketing Team to follow the marketing plan, maximises and follows the retail marketing budget as set by that plan, and develops creative materials and ideas that enhance brand presence. The position leads and coordinates Sports Performance retail marketing stakeholders, working closely with internal teams such as CTC, BA, VM, Retail Development and Channel teams, and externally with audio/visual production houses, POP and hardware suppliers, and customers and retailers.

• Develop and recommend the Retail Marketing plan for Sports Performance in line with GTM strategy and goals, including the yearly MWB plan and rolling monthly forecast.
• Create innovative retail ideas that convey product and brand assets as innovative and exciting, and identify how above-the-line communications can be adapted and implemented in-store.
• Source GCA or locally produced POP at the lowest price while maintaining good adidas quality and standards.
• Lead concept development and adaptation, coordination and production, and monitoring and evaluation of all final executions.
• Lead and coordinate Sports Performance Retail Marketing stakeholders to deliver best-in-class retail marketing tools, applying project management to ensure timely delivery, effective resource use and achievement of defined objectives.
• Manage the Sports Performance retail marketing MWB and monitor it through monthly reports and forecasts, following finance procedures and non-trade policy.
• Strategically utilise marketing campaigns in line with global guidelines to build effective in-store communications initiatives that build brand image and drive product sell-through.
• Implement a quality control system for the production of all materials.
• Coordinate the launch of POP between TVC, relevant materials and the Sales Team to leverage maximum exposure.
• Work closely with CTC, BA and Channel teams on ISC development.
• Assume responsibility for the production of any materials bearing the adidas Originals logo.
• Deliver against KPIs covering traffic and conversion, sales and comp sales, market share in WHS, NPS and MWB management.
• Carry out any ad-hoc duties as assigned by the immediate supervisor or department head.

• Minimum of 5 years of experience in the production of below-the-line.
• University degree in Business or equivalent professional experience.
• Experience in the sporting goods industry or retail industry.
• Fluent in English and Mandarin.
• Strong experience in the production of POP and hardware.
• Complete understanding of the processes involved in developing POP.
• Experience working with production houses.
• Art design background.
• Good design sense.
• Strong conceptual understanding of brand building.
• Great attention to detail.
• Excellent presentation skills.
• Excellent interpersonal and communication skills.
• Working knowledge of Microsoft products.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage.