Brand Senior Associate

Helps develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation and increase top-of-mind awareness across media channels and partnerships. It uses consumer insights and market trends to shape campaign strategy and deliver compelling, on-brand creative that showcases FanDuel's advantages. The role supports end-to-end campaign execution, planning processes, timelines and workflows across internal teams and external partners, working cross-functionally to drive alignment and optimise campaign effectiveness.

• Support the development of brand strategy and campaign planning by analysing consumer insights, brand positioning and market trends using first- and third-party data.
• Contribute to the development and localisation of brand messaging and creative, ensuring it resonates with target audiences in the US.
• With support of the Sr. Manager, manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity.
• Own and maintain the campaign planning calendar, coordinating timelines, milestones and deliverables across internal teams and external partners.
• Collaborate with cross-functional teams such as marketing, creative, product and analytics to deliver integrated campaigns aligned with business objectives.
• Partner with external agencies and vendors, and plan and manage workflows across in-house, freelance and agency partners to ensure efficient and timely delivery of high-quality, on-brand creative assets.
• Establish and maintain clear processes, workflows and documentation, and facilitate clear and consistent communication across stakeholders to ensure alignment, visibility and accountability.
• Proactively identify risks, roadblocks and inefficiencies, and implement solutions to optimise processes and improve execution.
• Track, measure and report on campaign performance, leveraging KPIs and ROI insights to inform optimisations and share learnings with stakeholders.
• Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.

• Bachelor's degree and 3+ years of relevant experience working in a brand role.
• Proven ability to innovate and create differentiating, proprietary marketing programmes to build brand leadership.
• Excellent written and verbal communication skills, including comfort creating and delivering presentations, post-mortem reports and maintaining historical campaign insights.
• Creatively driven thinker with the ability to incorporate data-driven insights.
• Experience in building partnerships and developing both internal and external relationships.
• Multi-channel campaign and partnership experience across traditional and digital/social media on a local and national footprint.
• Able to plan, organise and prioritise multiple simultaneous projects and assignments.

• Strong knowledge of the iGaming landscape is a plus.

• Hybrid working arrangement.

• Health plans, some as low as $0 per paycheck, including fertility and family planning programmes, mental health support and fitness benefits.
• Generous paid time off and sick leave.
• Annual bonus and long-term incentive opportunities based on performance.
• 401k with up to a 5% match.
• Commuter benefits and pet insurance.
• Medical, vision and dental insurance; life insurance; disability insurance.
• Short-term or long-term incentive compensation, including cash bonuses and stock programme participation.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable state and federal laws.
• Benefits differ across location, role and level.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator, traded on the New York Stock Exchange (NYSE: FLUT).