Red Bull Student Marketeer - BCIT

The Student Marketeer role is part of Red Bull's brand and product ambassador programme. The role is responsible for driving brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales, and managing the Red Bull brand at their campus. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience.

• Represent the brand in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and competently answering consumer questions.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network and establish and maintain relationships with key local individuals.
• Drive brand engagement on social media handles through authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the Red Bull media business by providing local insights, trends
• And overall opportunities.

• Passion for the Red Bull brand and product.
• Excellent communication skills.
• Charismatic, energetic, positive, and outgoing personality.
• Immersed in student life with a thorough understanding of the collegiate landscape, city, and region, including behind-the-scenes activities and hot-spots.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
• Connected with a diverse range of influential groups and individuals on campus.
• Full, valid Canadian driving licence with a clear abstract.
• Available to work evenings and weekends.
• University enrolment.
• Fluency in English.

• Ideally available to work some evenings and weekends.