Clubs, Teams & Franchises
Red Bull Student Marketeer - UBC
Pre-career
Vancouver, Canada
in office
Part time
Marketing & BrandSocial Media & CommunityIntegrated CampaignsBrand Strategy
Job description
About the Role
Red Bull Student Marketeers are part of a dynamic and empowered brand and product ambassador programme. They drive the brand image and product understanding on their campus and in their region, reaching new consumers, exciting university students, increasing sales, and managing the Red Bull brand at their campus. The role involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to create an unforgettable brand experience.
Key Responsibilities
- Represent the brand in a premium way through everyday interactions with consumers and customers, embodying Red Bull brand personality traits and company values.
- Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and competently answering consumer questions.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive brand engagement on social media handles through authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
- Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
- Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the Red Bull media business by providing local insights, trends
- And overall opportunities.
Required Experience & Qualifications
- Passion for the Red Bull brand and product.
- Excellent communication skills.
- Charismatic, energetic, positive, and outgoing personality.
- Immersion in student life with a thorough understanding of the collegiate landscape, city, and region, including behind-the-scenes activities and hot-spots.
- Highly approachable and social, with the ability to relate to different people on many occasions.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
- Connection with a diverse range of influential groups and individuals on campus.
- Full, valid Canadian driver's licence with a clear abstract.
- Availability to work evenings and weekends.
- University enrolment.
- Fluency in English.
Preferred Skills
- Ideally available to work some evenings and weekends.
Workplace
- Campus and regional work
Benefits & Perks
- Flexibility over a 9 to 5 job
- Creative working atmosphere
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