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Student Marketeer - La Trobe University
Pre-career
Melbourne, Australia
in office
Part time
Marketing & BrandBrand StrategyIntegrated Campaigns
Job description
About the Role
The Student Marketeer acts as the face of the Red Bull brand and a product ambassador both on and off campus. The role focuses on approaching consumers to drive positive product trial and awareness, and to help establish Red Bull consumption in different moments of need. The marketeer supports sales teams through sales drives, merchandising and other sales support activities, and works at Red Bull events to help create an unforgettable consumer experience.
Key Responsibilities
- Represent the Red Bull brand in a premium way through everyday interactions with consumers or customers, living the brand personality traits and company values.
- Grow the user base by inviting positive trial and awareness of Red Bull through sampling consumers and bringing the brand to life amongst students.
- Approach consumers to drive positive product trial and awareness, and help establish Red Bull consumption in different moments of need.
- Support sales teams through sales drives, merchandising and other sales support activities.
- Build relationships with local sales account managers to ensure Red Bull is available and visible on and around campus.
- Collaborate closely with sales teams to open new distribution points for Red Bull and leverage relevant assets from the world of Red Bull to keep the brand top of mind with everyday consumers.
- Work at Red Bull events to help ensure an unforgettable consumer experience with the brand.
- Demonstrate executional excellence by showing attention to detail in all areas of the role, and share ideas and collaborate with the team both face-to-face and online.
- Plan activity, report in a timely manner, and provide local insights, trends and overall opportunities to the wider Red Bull business.
- Act as the eyes and ears on the ground, listening to how consumers perceive the brand and product, and share these insights with the broader business to support future ideas and opportunities.
Required Experience & Qualifications
- Highly approachable, with a love of meeting new people and building relationships.
- Living their best student life, with a work hard, play hard style.
- Able to manage part-time work and studies with flexibility for evenings and weekends.
- Passionate about the Red Bull brand and product.
- A desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Naturally organised, with high attention to detail, and comfortable working alone and in a team.
- A valid and full driver's licence is required.
- Proficient in written and verbal English.
Workplace
- On and off campus
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