Sporting Fashion & Goods
2027 Summer Internship, Marketing and Communications
Pre-career
Baltimore, United Stateshybrid
Internship
Job description
About the Role
The Rookie Program is designed for students who are ready to learn, lead and make an impact, offering a summer placement within Under Armour's marketing and communications organisation. Rookies take ownership of a business-critical project, collaborate with teams across the organisation and work closely with dedicated leaders and mentors. Placements are available across Brand Marketing, Category Marketing, Sports Marketing, Social Media and Communications, with each Rookie supporting a different area of the brand's marketing and storytelling work.
Key Responsibilities
- Take ownership of a business-critical project throughout the summer.
- Collaborate with teams across the organisation and work closely with dedicated leaders and mentors.
- Support campaigns, athlete storytelling, partnerships, events and consumer engagement initiatives as a Brand Marketing Rookie.
- Support go-to-market strategies, consumer insights analysis, campaign development and product storytelling across key categories as a Category Marketing Rookie.
- Gain exposure to athlete partnerships, sponsorship activations, event execution and brand representation as a Sports Marketing Rookie.
- Support content development, campaign execution, community engagement and performance analysis across digital channels as a Social Media Rookie.
- Support strategic communications initiatives, content development and teammate engagement efforts alongside global partners as a Communications Rookie.
- Collaborate with cross-functional teams including product, merchandising, creative and brand to create meaningful brand experiences.
Required Experience & Qualifications
- Currently enrolled in a 4-year undergraduate or graduate program, with expected graduation between December 2027 and August 2028, or graduating in May/June 2027 and entering the program directly after graduation.
- Legally authorised to work in the U.S. without the need for employment-based visa sponsorship now or in the future.
- For Brand Marketing: studying Marketing, Sports Management, Business, Business Analytics, Communications, Public Relations or a related field.
- For Category Marketing: studying Marketing, Business, Sports Product Management, Consumer Insights, Communications or a related field.
- For Sports Marketing: studying Sports Management, Marketing, Business, Communications or a related field.
- For Social Media: studying Marketing, Communications, Digital Media, Journalism, Business or a related field.
- For Communications: studying Communications, Journalism, Public Relations, Advertising, Media Studies, Marketing or a related field.
Preferred Skills
- Portfolio submissions are welcome, but not required for consideration.
Workplace
- Hybrid or fully in-office work schedule.
Benefits & Perks
- Relocation assistance provided.
- Professional development opportunities and community-building experiences.
- Candid conversations with executives.
The Application Process
The recruiting team reviews applications on a rolling basis, and candidates may be considered for multiple opportunities throughout the process.
- Applications are reviewed on a rolling basis.
- Hiring managers begin reviewing candidates and conducting interviews starting in October, with interviews continuing over the following few months as positions are filled.
- Candidates whose background aligns with a role are contacted to schedule interviews with members of their potential team.
- All applicants are notified if they are selected to interview; candidates who are not selected are notified once a position has been filled, at the latest.
Create your account to access job details
Unlock full job descriptions, apply in seconds, and get access to roles matched to your experience and interests.
