Digital Experience (Senior) Supervisor

This role sits within the Brand Marketing Department and is responsible for end-to-end management of the digital experience on the official website, from planning and design through production, publication and ongoing optimisation. The position leads the production, updating and maintenance of special sites and brand management pages related to brand content such as new products, services and events. It aims to maximise brand understanding, customer engagement and demand generation in the Japanese market, going beyond web production and operations.

• Lead information architecture, page structure, wireframing, production progress, publication management and ongoing optimisation of special sites and brand management pages on the official website, based on planning intent, target audience and key messaging.
• Design web experiences aligned with Brand Marketing strategy for owned digital initiatives such as new product launches, events and campaigns, contributing to improved brand and product understanding, greater customer engagement and optimised reservation/purchase pathways.
• Maintain a working understanding of HTML, CSS, CMS and related technologies to make minor fixes and provide direction to production agencies; manage pre-launch QA, display checks, link checks and tracking tag verification, as well as post-launch maintenance and operations.
• Collaborate with Creative, Digital, Social, PR, ECOM/DTC, IT, Sales, external designers and production/development agencies from requirements gathering and brief creation through schedule management, quality control and issue resolution.
• Identify issues on the official website and landing pages using quantitative data such as GA4, tag design and heatmaps, and drive the process from formulating improvement hypotheses through prioritisation, implementation and effectiveness verification to improve KPIs such as CTR, CVR
• Site engagement and time on page.
• Understand brand guidelines and tone of voice, Japanese market customer insights, relevant regulations such as the Act against Unjustified Premiums and Misleading Representations, and expression-related risks, while properly understanding global assets
• Copy and project objectives to ensure consistent quality of digital expression and user experience.
• Perform other related duties as deemed necessary by the Brand Marketing team and management.

• Foundational knowledge of brand marketing, including communication design for owned channels based on customer understanding and the customer journey, as well as KPI design, measurement and improvement cycles.
• Practical knowledge of the full process of planning, designing, producing, publishing and optimising digital experiences, including landing pages.
• Analytical ability to capture the results of digital initiatives through data and the drive to move from identifying issues to proposing and executing improvements.
• Project management skills to run multiple projects concurrently, organise requirements and coordinate with internal and external stakeholders.
• Skills in creating briefs for external production and development agencies, progress management, direction, quality control, expectation management and driving continuous improvement.
• Ability to plan and structure content in line with business objectives and project KPIs, and to write, edit and proofread copy in Japanese.
• English reading, writing, listening and speaking skills necessary for collaborating with global teams.
• Bachelor's degree in marketing, business administration, communications, media/information design or a related field, or equivalent practical experience.
• At least 3 years of experience as a web director/producer, in digital marketing, marketing communications, brand marketing, or in website/landing page production and operations at a business company or production agency.
• Experience building and operating websites using CMS/e-commerce platforms such as Salesforce, with a working knowledge of HTML/CSS sufficient to make fixes independently and provide direction to production and development agencies.
• Experience using data such as GA4 to drive effectiveness verification, issue identification, and improvement proposals and implementation based on key digital metrics.

• For the Senior Supervisor level, 5+ years of experience is preferred, including having served as lead on the planning, production and operation of large-scale brand sites or campaign sites, with experience managing multiple vendors and running multiple projects concurrently.
• Experience creating and reviewing wireframes using tools such as Figma is preferred.
• Basic knowledge of, or experience with, simple image and design edits using tools such as Photoshop/Illustrator is a plus.
• Experience in golf, sports, consumer goods, retail, e-commerce or brand marketing is a plus, as is golf experience or knowledge.

• Standard office-based work environment, with daily use of a PC, online meetings and various digital tools.
• Must be able to manage multiple projects and deadlines simultaneously.
• Business travel or work outside normal hours may be required depending on new product launches, photo/video shoots, events, retail/fitting-related initiatives, and internal/external meetings.