Esports
Brand and Content Associate
Mid Level
Toronto, Canada
hybrid
Full time
Job description
About the Role
This role supports the development and execution of brand marketing initiatives while serving as a key project manager across multiple campaigns and stakeholders, including Brand, Media, Growth, and CRM. It manages marketing requests, helps prioritise initiatives with business leaders, and determines the most effective execution approach using internal teams, agency partners, or AI-enabled solutions. Working cross-functionally, the role ensures projects move efficiently from concept to execution while driving impactful marketing programmes.
Key Responsibilities
- Own the marketing intake process, ensuring requests are organised, prioritised, and aligned to business objectives across Marketing teams (Brand, Media, Growth, CRM).
- Maintain campaign plans, timelines, and stakeholder communications to ensure projects are delivered on time and with excellence.
- Partner with business leaders to assess opportunities, prioritise initiatives, and align resources against strategic goals.
- Determine the most effective execution approach for each project, leveraging agency partners, internal teams, or AI-enabled solutions.
- Manage relationships with agency partners and oversee the development of creative and campaign assets.
- Identify opportunities to improve marketing effectiveness through process optimisation, emerging technologies, and AI-powered tools.
- Measure, report, and communicate campaign results, delivering actionable insights to key stakeholders.
Required Experience & Qualifications
- Bachelor's degree and 2+ years of relevant experience working in brand marketing, project management, marketing operations, or a related field.
- Highly organised with exceptional project management skills, managing multiple priorities, stakeholders, and deadlines in a fast-paced environment.
- Curiosity for emerging technologies and AI-powered marketing tools.
- Strong understanding of brand marketing, creative development, and visual design principles, with a keen eye for detail and the ability to provide constructive creative feedback.
- Analytical mindset with the ability to translate insights into action.
- Excellent written and verbal communication skills, with the ability to build relationships and influence cross-functional stakeholders.
- Strong collaborator with excellent written and verbal communication skills and the ability to influence stakeholders across all levels of the organisation.
- Experience managing agencies and overseeing campaign execution from brief to launch.
- Passion for gaming, sports, entertainment, and building great brands.
Salary
- This role may also be eligible for short-term or long-term incentive compensation, including cash bonuses and stock programme participation.
Benefits & Perks
- This role may offer extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement programme with employer contributions; among other employee benefits.
- This role includes 12 holidays and two (2) floating holidays.
- FanDuel offers paid sick time in accordance with applicable Canadian law.
- Benefits differ across country and job type.
The Application Process
The Company intends to use artificial intelligence in the process of screening, assessing, and/or selecting applicants for this role. Reasonable accommodations are available for qualified individuals with disabilities during the application and hiring process, including support for the interview or onboarding process.
About the Company
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognised brands and traded on the New York Stock Exchange (NYSE: FLUT). FanDuel is an equal opportunities employer and, through its principle 'We are One Team!', is committed to equal employment opportunity and an inclusive workplace regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local, or federal law.
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