Senior Designer FTW SPW

Creates compelling product stories and footwear collections that connect with consumers, with a strong focus on the China market. It brings together consumer insight, creative thinking, and product expertise to translate Sportswear strategy into relevant and distinctly adidas design expressions. The designer works in a fast-moving, collaborative environment, balancing creative ambition with operational excellence and speed to market.

• Champion consumer obsession, bringing a deep understanding of the China consumer, culture, and marketplace into product creation.
• Translate Sportswear Footwear strategy into relevant seasonal concepts, stories, and product collections.
• Collaborate with Global Design partners to ensure local relevance and a consistent One Brand consumer experience.
• Lead the creation of innovative footwear concepts that deliver against consumer needs, product briefs, and category ambitions.
• Explore fresh expressions in form, construction, colour, materials, and graphics.
• Inspire and mentor fellow designers, raising the quality and originality of the team's creative output.
• Present design concepts and strategies clearly and persuasively to cross-functional teams and senior stakeholders.
• Partner with Product Marketing and Product Development to maintain creative intent from concept through execution.
• Manage multiple projects with agility, delivering high-quality work within close-to-market timelines.
• Contribute to an open and collaborative creator culture built on curiosity, courage, and continuous improvement.

• Strong understanding of the Sportswear and Sports Lifestyle footwear market, particularly in China.
• Extensive footwear design experience, supported by a portfolio of original and commercially relevant work.
• Deep knowledge of the end-to-end footwear creation process.
• Strong design sensibility across form, construction, colour, materials, and graphics.
• Ability to translate consumer and cultural insights into compelling product concepts and stories.
• Strong visual, verbal, and written communication skills.
• Ability to influence, build alignment, and collaborate across diverse and international teams.
• Proven ability to mentor others while remaining hands-on in the creative process.
• Curious, proactive, and solution-oriented mindset.
• Advanced proficiency in relevant design and visualisation tools.
• Working proficiency in English within an international environment.
• Bachelor's degree in Industrial Design, Footwear Design, Product Design, or a related discipline, or equivalent professional experience.
• Minimum of seven years of relevant footwear or product design experience.
• Proven experience taking footwear concepts from initial ideation through design development and execution.
• Experience working with cross-functional and international product creation teams.

• Experience in colour, materials, graphics, and product storytelling is preferred.

Adidas also believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.