Student Marketeer - DEVIN JSC - Blagoevgrad

Red Bull Student Marketeers are part of the brand and product ambassador programme, acting as the face of the brand on their campus and in their region. The role is responsible for driving brand image and product understanding among the target group, reaching new consumers, exciting university students, increasing sales and managing the Red Bull brand at their campus. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience.

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers and customers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive brand engagement on own social media handles via authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, competently answering any questions from consumers.
• Deliver executional excellence and show love for the details in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan and report activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to developing the Red Bull media business by providing local insights, trends and overall opportunities.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond.
• Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.

• Excellent communication skills.
• Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots.
• A creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.

• Ideally available to work some evenings and weekends.