On Premise Musketeer - Alexandria

The Musketeer – On Premise is the face of the brand within the On Premise environment, covering bars, cafés, restaurants, clubs, universities, and hospitality venues. The role is responsible for driving distribution, visibility, and consumption of the company's products within Alexandria by building strong relationships, identifying growth opportunities, and executing impactful sales and marketing initiatives. It operates in a fast-paced, field-based setting and works closely with internal Sales, Marketing, and Distribution teams to deliver measurable business results.

• Build and maintain long-term partnerships with key On Premise accounts, including outlet owners, managers, bar staff, promoters, and distributors, acting as a trusted business consultant that provides insights to grow mutual business value.
• Ensure premium brand image and execution across all assigned outlets.
• Own and deeply understand the On Premise territory, including trends, competitors, key consumption occasions, and influencers, and identify new business opportunities to expand distribution within assigned areas.
• Develop and execute territory plans aligned with company strategy and targets.
• Drive volume growth through effective activations, promotions, and visibility initiatives, identifying the right sales and marketing occasions for the brand and product to be present.
• Ensure correct product availability, pricing alignment, and compliance with company standards.
• Support and execute on-premise events and third-party activations, such as nightlife events and festivals, in line with brand guidelines.
• Ensure all activities are approved, documented, and aligned with ROI objectives, delivering premium execution that enhances brand image and increases consumption.
• Plan weekly and monthly activities, prioritising high-impact outlets and opportunities, and track and report daily field activities, market feedback, new openings, and competitor insights.
• Collaborate closely with internal teams (Sales, Marketing, Distribution) to ensure smooth execution and long-term sustainability.

• Bachelor's degree.
• Minimum 2 years of experience in Sales, On Premise, FMCG, hospitality, or a related field.
• Strong communication, negotiation, and relationship-building skills.
• Commercially aware with a solid understanding of sales fundamentals and basic financial concepts.
• Analytical mindset with the ability to assess sales data and customer performance.
• Self-motivated, proactive, and able to work independently in a fast-paced, field-based environment.
• Highly organised with strong planning and prioritisation skills.
• "Street smart" with strong cultural and social awareness of different customer segments.
• Ability to adapt communication style and professional presence based on audience and environment.
• Full working knowledge of MS Office.
• Ability to work flexible hours, including evenings and weekends, as required by the On Premise environment.

• Previous experience in the HORECA market is a strong advantage.

• Field-based role working across On Premise venues in the assigned territory.