Manager Product Incubation

Sits in the Digital Buying & Trading team and supports the Director Product Incubation in driving the Digital/DTC Exclusive product agenda end-to-end. It executes the Product Incubation Process on a day-to-day basis, translating strategy and range direction into structured plans, coordinating cross-functional delivery, and running the in-season “read & react” loop for exclusives. The role works closely with cross-functional partners including Digital Excellence, Digital Business Planning & Analytics, Digital Marketing, Digital Commercial (Platforms), Digital Buying & Trading, Product BU, and Demand Planning.

• Support the Director Product Incubation in shaping the Digital/DTC exclusive strategy and range direction and translate it into actionable range plans.
• Maintain the strategic view of the digital exclusive assortment across responsible categories and platforms, providing analysis and recommendations to the Director.
• Prepare and maintain the digital exclusive brief framework (CSI) to ensure consistent, high-quality creation briefs, support the definition of the digital exclusive range plan (GTMSO), and align execution with GTM key milestones.
• Identify digital new range opportunities and prepare supporting business cases, such as KOL co-creation and IP/graphic collaborations (e.g., 618小韩风 pack, MFY E-game DNF graphic collab).
• Co-work with the trading team to support digital by-platform buy on top of current category buy to accelerate business growth opportunities.
• Operate the Product Incubation Process day-to-day, build and maintain the digital Product Incubation plan for SMM and TM, and coordinate execution across teams.
• Facilitate monthly T1 product workshops to define USP and testing approach based on the launch plan, and coordinate with Digital Marketing to prepare content and samples ahead of launch.
• Support seasonal kickoff and product introduction together with the Digital cross-team.
• Run the in-season “read & react” loop for exclusives to enable faster, more effective in-season decisions and performance optimisation, establish tracking schemes and templates for priority products, generate data-driven insights, coordinate cross-team action plans
• And provide product inputs and performance summaries to inform next-season adjustments.
• Serve as an operational point of contact for cross-functional partners on incubation topics, ensuring smooth day-to-day collaboration, drive differentiated store-level planning and tracking
• And support the shift to IP-driven product initiatives to strengthen inline and new product presence across responsible categories.

• Bachelor's degree required.
• Minimum 5 years of work experience in product, merchandising, buying or related digital commercial functions.
• Fluent written and spoken English and Mandarin.
• Solid commercial and business acumen, with good product and consumer sense.
• Good understanding of online business and product lifecycle management.
• Good sense of consumer, market and industry trends, with the ability to translate insights into actionable product plans.
• Ability to operate structured processes and coordinate delivery across functions.
• Strong analytical skills to support in-season read & react and data-driven decision making.
• Effective communication, collaboration, and stakeholder-management skills.

The company states that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage. adidas also states that through sport it has the power to change lives.