Agencies
Senior Manager Sponsorship Sales
Mid Level
Barcelona, Spain
in office
Full time
Commercial & PartnershipsFootballSponsorship SalesPartnership ManagementBusiness Development
Job description
About the Role
The Senior Manager Sponsorship Sales is a key member of the club's commercial team, responsible for identifying and securing new business opportunities, managing high-value partner relationships and contributing to the club's long-term commercial strategy. The role works on behalf of a laLiga club client and collaborates closely with internal teams including business intelligence, brand consulting and creative strategists. The position combines direct sales delivery with market expertise and long-term partner development.
Key Responsibilities
- Identify and secure new sponsorship opportunities for the laLiga club client
- Manage the full sales process from lead generation through to contract closure
- Develop customised sponsorship proposals aligned with client objectives
- Maintain an up-to-date sales pipeline in the corporate CRM system
- Build and nurture relationships with potential and existing clients
- Engage with brands through multiple touchpoints such as meetings, networking events and LinkedIn
- Ensure long-term partnerships through post-sales support, renewals, cross-selling and upselling
- Work with internal teams such as business intelligence, brand consulting and creative strategists to create compelling sales presentations
- Leverage market insights and sponsorship trends to identify new opportunities
- Represent SPORTFIVE professionally at industry and hosting events
Required Experience & Qualifications
- Strong prior experience in sponsorship sales
- More than 10 years of sales experience
- Proven track record of closing high-value sponsorship deals and exceeding sales targets
- Strong negotiation and presentation skills to engage senior stakeholders
- Established network within key industry professionals
- Passion for sports, with a solid understanding of global football business
- Native Spanish and fluent English
Preferred Skills
- Sponsorship sales experience in football
- Sales experience from a sports team, league or relevant property and/or agency
- Additional languages beyond Spanish and English
Benefits & Perks
- Role and department specific onboarding programme, complemented by a company-wide introduction to colleagues, products and different business areas
- Room for personal and professional growth, supported by customised training opportunities, development planning, internal mentoring and on-the-job training
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