Marketing Officer/ Assistant Marketing Manager (1-year renewable contract)

The Sports Business Division is central to the organisation's aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Racing Sports Marketing team develops strategically driven racing content and manages key communication platforms, including HKJC Racing Sports social media channels, to connect with younger audiences and deepen engagement among existing racing enthusiasts. Reporting to the Marketing Manager, the role supports the implementation of marketing plans promoting horse racing and wagering products to target audiences.

• Assists the Marketing Manager in promoting racing and wagering products through various channels, including sports media, elite athletes, sports professionals, and other sports events.
• Assists and executes digital marketing initiatives for wagering products, analysing and optimising performance.
• Participates in the development of simulcast thematic campaigns and collaborates with internal and external stakeholders.
• Liaises with in-house creative and advertising agencies to produce high-quality marketing collateral for retail and digital platforms.
• Assists the implementation, performance monitoring, and evaluation of marketing campaigns and special projects.
• Monitors marketing expenses and prepares business reports.
• Supports the development of content and story angles for campaigns and activations on HKJCRS social media platforms, the company website, and app.
• Ensures all content complies with the Club's guidelines, including RGP, and confirms it is reviewed and approved by all relevant parties before launch.
• Supports other ad hoc projects as assigned.
• Performs race day duties on a rotational basis, ensuring timely social media content roll-out and on-site support where required.

• A university degree in Marketing or related disciplines.
• A minimum of 1-3 years' experience in general marketing.
• Proficiency in English and Chinese.
• Knowledge of creative and commercials/print production.
• Knowledge of advertising discipline, especially in media and social media.
• Knowledge of events management.
• Strong interest in social media, with a good understanding of platform operations and functionalities.
• Proficient user of social media platforms, with up-to-date knowledge of trends and content creation/editing tools.
• Great team player with high personal effectiveness.
• A creative mind-set and a good understanding of young generation cultures.
• Strong communication, interpersonal and project management skills.
• A proactive and detail-oriented team player with project management capabilities.
• A good understanding of social media and audience engagement, and the ability to translate insights into effective content and execution.
• A strong willingness to learn.

• Experience in digital marketing, event management, social media and content marketing.
• Experience in managing China social media.
• Knowledge in horse racing.

• Benefits package
• Dynamic working environment
• Development opportunities

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