Event Vehicle Coordinator (Freelancer), Field Marketing

The Event Vehicle Coordinator acts as a Red Bull brand ambassador and face of the brand, responsible for the Red Bull Event Vehicle, a core marketing asset in grassroots field marketing initiatives. The role involves planning and executing the Event Vehicle schedule across events, sales support and surprise-and-delight consumer moments, and supporting Event Vehicle content alongside the social media team. The coordinator reports directly to the Field Marketing Manager and has a dotted-line report to the National Event Manager, bringing the vision and mission of the Event Vehicle to life.

• Support programming Event Vehicle content alongside the social media team and collaborate with Red Bull Media Network Content and Programming teams to identify field content opportunities for @RedBullCanada social channels based on regional marketing priorities.
• Keep the Event Vehicle in top operational performance and uphold Red Bull's premium appearance, including vehicle maintenance and cleanliness.
• Implement a regional marketing and sales plan around the Event Vehicle.
• Ensure sufficient cold product is on hand in the vehicle and track how product is being seeded.
• Build and consistently update the Event Vehicle music and video content library.
• Obtain necessary permits as an extension of Event Vehicle programming where needed.
• Maintain the travel and entertainment budget alongside the activation budget.
• Ensure assets are captured according to the agreed raw deliverables formats.

• 1-3 years of experience in Marketing.
• Proven background in negotiation, partnerships and budget management.
• Excellent understanding of the sports and culture landscape within the region, with involvement in both.
• General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
• Current iOS (e.g. iPhone 8 or above) or Android (e.g. Samsung Galaxy S8 or above) device in good working condition that can effectively capture and deliver content.
• Valid driver's licence and ability to drive an automatic transmission vehicle.
• Comfortable and adept at driving in on- and off-road situations.
• Sociable and outgoing, comfortable interacting with consumers of varying ages and backgrounds.
• Strong written, presentation and verbal skills with attention to detail.
• Strong leadership, initiative and communication skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritisation and organisational skills, with a solutions-based approach.
• Strong analytical skills, including proficiency in MS Office (Excel, Word, PowerPoint).
• Comfortable with a substantial amount of road travel.
• Strong network in key playgrounds across both sport and culture within the region to leverage for Event Vehicle programming.