Event Vehicle Coordinator (Freelancer), Field Marketing

The Event Vehicle Coordinator acts as a Red Bull brand ambassador and the face of the brand, with responsibility for the Red Bull Event Vehicle, a core marketing asset in grassroots field marketing initiatives. The role plans and executes the Event Vehicle schedule across events, sales support, and surprise-and-delight consumer moments, while supporting content programming alongside the social media team. The coordinator reports directly to the Field Marketing Manager and has a dotted-line report to the National Event Manager, working to bring the Event Vehicle's vision and mission to life.

• Plan and execute the Event Vehicle schedule across events, sales support, and surprise-and-delight consumer moments, keeping the vehicle on the road as often as possible.
• Keep the Event Vehicle in top operational performance, maintaining Red Bull's premium appearance, including vehicle maintenance and cleanliness.
• Implement a regional marketing and sales plan around the Event Vehicle.
• Ensure sufficient cold product is on hand in the vehicle and track how product is seeded.
• Build and consistently update the Event Vehicle music and video content library.
• Obtain necessary permits as an extension of Event Vehicle programming where needed.
• Maintain travel and entertainment budget alongside activation budget.
• Collaborate with Red Bull Media Network Content and Programming teams to identify field content opportunities for @RedBullCanada social channels based on regional marketing priorities and ensure assets are captured in agreed raw deliverable formats.

• 1-3 years of experience in Marketing.
• Proven background in negotiation, partnerships and budget management.
• Excellent understanding of the sports and culture landscape within the region, with involvement in both.
• Strong network in key playgrounds across both Sport and Culture within the region to leverage for Event Vehicle programming.
• Excellent understanding of all vehicle operations, including A/V set-up and tear down.
• General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
• Ability to inspire and excite consumers with engaging and exciting content that features the Event Vehicle, with support from the Content Producer and/or contracted third parties.
• Current iOS (iPhone 8 or above) or Android (Samsung Galaxy S8 or above) device that is in good working condition and can effectively capture and deliver content.
• Valid driver's licence: ability to drive automatic transmission vehicle.
• Comfortable and adept at driving in on- and off-road situations.
• Sociable and outgoing; comfortable interacting with consumers of varying ages and backgrounds.
• Strong written, presentation and verbal skills with attention to detail.
• Strong leadership, initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritisation and organisational skills, solutions based.