Marketing Communication Officer

Supports the Sports Business Division in delivering digital marketing planning for Major Raceday campaign communications. It works closely with the internal Digital Marketing Solutions & Services team, external agencies, and cross-functional teams to develop campaign sites, digital engagement programmes, and aligned messaging. The Division aims to deliver sustainable growth of the Club's sports business, deepen customer engagement, and position the Club as a leading global sports and entertainment brand.

• Assist the Assistant Marketing Communication Manager in digital marketing planning for Major Raceday campaign communications.
• Collaborate closely with the internal Digital Marketing Solutions & Services team on the development of campaign sites.
• Develop a holistic digital marketing strategy based on the marketing toolkit, incorporating various digital channels.
• Manage and curate content for all official social media channels to engage the target audience effectively.
• Identify the right digital touchpoints to reach the target audience and maximise campaign visibility.
• Work closely with external agencies to create engaging digital engagement programmes that drive online to offline engagements at racecourses for Major Racedays.
• Collaborate with cross-functional teams to align messaging and branding across marketing materials.
• Stay up-to-date with digital marketing trends and best practices, particularly in the context of advertising agencies.
• Undertake other duties as assigned by Senior Manager, Raceday Activation.
• Ensure compliance with Responsible Gambling Policy and other Club's policies, thereby protecting the integrity of the Club's businesses.

• Bachelor's degree in marketing, advertising, or a related field.
• Minimum of 3 years of working experience in digital advertising or media agencies.
• Strong knowledge of digital marketing planning and strategy development.
• Familiarity with digital advertising agency processes and workflows.
• Good command in both written and spoken English and Chinese.
• Strong understanding of digital marketing channels and platforms.
• Proficiency in content management systems and social media management tools.
• Knowledge of website development and user experience principles.
• Familiarity with digital advertising and analytics tools.
• Proficiency in MS Office Suite.
• Familiarity with the HK media scene.

• Knowledge of horse racing and passion for the sport.

• Competitive benefits package.
• Dynamic working environment.
• Development opportunities.

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