Marketing Officer

The Marketing Officer supports the implementation of marketing plans that promote horse racing as a sport to a new generation of local, mainland Chinese and international fans. The role sits within Racing Sports Marketing, a team whose mission is to cultivate a new generation of horse racing fans in support of long-term business growth, and reports to the Marketing Manager. The postholder contributes to themed campaigns for major race days, has partial oversight of the Club's racing sports social media channels, and manages the new Gen Z fan recruitment channels.

• Support the Manager, Racing Sports Marketing in executing the Racing Sports Marketing strategy to cultivate a new generation of racing fans and achieve the Club's business objectives
• Assist in driving marketing programmes and thematic campaigns for major race days, including composing idea proposals, drafting agency briefs, and controlling the timeline and budget of each project under the supervision of the line manager
• Manage creative, social media and media agencies and other vendors efficiently for the creation and execution of marketing materials, including marketing and communication materials, marketing collaterals and social media posts
• Work closely with jockeys and trainers to establish them as icons of the Club and develop marketing content featuring them
• Manage the social media accounts of individual jockeys
• Actively support the development of content and story angles for the campaigns and activations under their responsibility on HKJCRS social media platforms
• Ensure all content complies with the Club's guidelines, including RGP, and confirm that it is reviewed and approved by all relevant parties before launch
• Perform race day duties on a rotational basis, ensuring timely social media content roll-out and on-site support where required
• Support other ad hoc projects as assigned

• A university degree in Marketing or related disciplines
• A minimum of 3-5 years' experience in general marketing
• A good understanding of social media and audience engagement
• The ability to translate insights into effective content and execution
• Ability to work independently and as part of a team with high personal effectiveness
• A creative mind-set and a good understanding of young generation cultures
• Strong communication, interpersonal and project management skills
• Proficiency in English and Chinese
• A proactive and detail-oriented team player with project management capabilities
• A strong willingness to learn

• Experience in digital marketing, social media, event management and content marketing

• Competitive salary and benefits package
• Dynamic working environment
• Development opportunities

The Club is Hong Kong's largest single taxpayer and one of the city's major employers, and its Charities Trust is one of the world's leading charity donors.