Sporting Fashion & Goods
Assistant Product Manager Apparel,ORI/BB
Entry Level
Shanghai, China
in office
Full time
Job description
About the Role
Focuses on bringing consumer and sport/street insights into product concepts and executing category direction to win local markets. It involves creating ranges within the category from both image and commercial perspectives, working with all creation functions and cross-functional partners. The position sits within Brand Management & Communications and collaborates closely with business units, design, operations, materials, costing, planning, process, and FTW teams.
Key Responsibilities
- Proactively manage range direction and sharpen the creation direction within the sport/street area to create leading products that win the market.
- Propose a clear strategy for the range and an execution plan, acting as a range expert for key relation teams and markets.
- Manage all tasks within given time frames while understanding the product creation process, with special attention to speed to market.
- Work within cross-functional teams and interlinked departments to enable an efficient product creation process and an optimum product outcome.
- Actively analyse business, draw conclusions, and propose action steps.
- Maintain and enable smooth product information updating using product information systems and interlinking functions.
- Prepare and present ranges and business-related topics with relevant structure and content for the respective audience.
- Provide input for setting the Concept to Consumer (CtC) direction and implement it into relevant ranges in partnership with CtC counterparts.
- Work independently on projects and follow up on project development, being proactive, flexible, and solution driven to ensure project delivery.
- Maintain strong relationships and constant dialogue/feedback with business units, cross-functional teams (Design, Operations, Materials, Costing, Planning, Process), and the FTW team to create a concrete head-to-toe look.
Required Experience & Qualifications
- College degree.
- Minimum of 2-4 years of Product Marketing experience with an apparel background in Sport/Street/Fashion brands.
- Fluent in English.
- PC skills, including MS Office programs, especially PowerPoint and Excel.
- Good, knowledge of the sport/street industry and, familiarity with the local market landscape to ensure the right strategic findings to win.
- Good product knowledge of product creation, consumer, and retail knowledge to fulfil different needs within the GCA market.
- Strong communication skills, with the ability to transport and deliver information clearly and effectively.
- Ability to cooperate well and effectively to maintain and develop trustful relationships with cross-functions.
- Ability to plan and prioritise daily working time effectively and work in a fast-paced environment.
- Good analytical skills, being solution driven and result oriented.
- Ability to travel and be a quick learner.
- Passion for product creation and love for fashion and sport.
Preferred Skills
- Degree in marketing, business, or fashion.
- Experience in a large business scale.
About the Company
By recruiting talent and developing people to reflect the rich diversity of its consumers and communities, adidas fosters a culture of inclusion that engages employees and authentically connects the brand with consumers.
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