Sporting Fashion & Goods
Senior Manager Digital PR Europe
Mid Level
London, United Kingdom
hybrid
Full time
Job description
About the Role
This role leads the European Digital PR and Generative Engine Optimization (GEO) strategy, connecting communications, search, affiliate, paid media and category expertise to strengthen visibility across search engines, AI-powered platforms and digital publishing ecosystems. The post-holder acts as the regional expert for Digital PR and AI-driven search, turning an emerging capability into scalable ways of working for markets across Europe. The role sets the strategic direction, builds the frameworks and capabilities teams need, and creates a clear view of performance and business impact.
Key Responsibilities
- Develop and implement adidas Europe's Digital PR and GEO strategy, aligning priorities and execution with the wider business.
- Drive initiatives that strengthen brand authority, organic visibility and discoverability across AI-driven search environments.
- Connect Communications, SEO/GEO, Affiliate Marketing, Paid Media and Category teams to increase the impact of earned media.
- Partner with local market PR teams to embed Digital PR best practice and create scalable approaches across Europe.
- Build governance frameworks, playbooks, tools and training that enable teams to develop capability and execute consistently.
- Define performance frameworks and KPIs, use insight to optimise execution, and provide strategic counsel on Digital PR, GEO and emerging AI-search developments.
Required Experience & Qualifications
- Deep expertise in Digital PR, communications and content strategy, with a strong understanding of SEO, GEO and AI-driven search ecosystems.
- 8+ years of experience across Digital PR, communications, SEO, content marketing or digital marketing.
- Experience leading strategic initiatives across multiple markets and working effectively in a matrix organisation.
- Experience managing agency partnerships and external vendors.
- Strong stakeholder management, communication and influencing skills, including the ability to influence senior stakeholders and drive organisational change.
- A commercial and analytical mindset and the ability to drive change in a fast-paced environment.
- A university degree in Communications, Marketing, Journalism, Business Administration or a related field.
- Fluent written and spoken English.
Workplace
- Based at the London hub in the heart of Farringdon, close to Hatton Gardens and Leather Lane.
- A modern workspace with 12 showrooms, themed meeting rooms and inspiring creative spaces.
- A multi-disciplinary team of more than 70 adidas employees driving impact across Brand Marketing, Commercial and business support functions.
- A hybrid working model with three days in the office and the flexibility to work from home on the other two days.
- A range of flexible working policies to support different personal circumstances.
Benefits & Perks
- Regular opportunities to win tickets to sport and music events
- Access to educational resources to support development
- Enhanced maternity and paternity benefits
- 25 days' holiday plus bank holidays
- Private medical insurance and health cash plan
- Generous employee discount
- An annual fitness allowance for gym membership or classes
- An annual bonus
- A leading pension scheme
The Application Process
- A Recruitment Partner reviews the submitted application against the requirements of the role.
- Candidates whose experience looks like a strong match are contacted by a member of the recruitment team to talk about the next steps.
About the Company
The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.
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