Predicts Acquisition Marketing Manager

The Acquisition Marketing Manager drives new customer acquisition for Predicts, optimises the end-to-end conversion funnel and maximises the FanDuel referral ecosystem. Reporting into the Growth Senior Manager, the role owns the "Fix the Funnel" conversion optimisation programme and helps build an industry-leading Unified Refer-a-Friend programme. The postholder also supports the always-on Headline Offer testing agenda and roadmap, and partners with commercial and other stakeholders on performance reporting, KPIs, benchmarks and targets.

• Own "Fix the Funnel" conversion optimisation end-to-end, mapping the customer journey from registration through first real money activation, surfacing full-funnel drop-off, and driving best-in-class journeys that convert efficiently and effectively.
• Build and prioritise a conversion-focused roadmap in partnership with Product, CRM/Early Life, UX Research and Analytics, holding the funnel accountable to clear conversion KPIs.
• Design and run rapid test-and-learn programmes across the growth function, including hypotheses, A/B tests and cohort readouts, to continuously lift registration-to-activation conversion.
• Help deliver an industry-leading Unified Refer-a-Friend (RAF) programme alongside SBK counterparts, supporting the end-to-end product roadmap, seamless in-product sharing mechanics and an incentivised referral ecosystem nationwide.
• Partner with Product, Engineering and Creative to optimise RAF performance and reward mechanics, and help build the playbook for scaling referral across the Predicts One App.
• Support the always-on offer testing roadmap, contributing to offer scorecards and performance grading (volume, geo, value, paybacks) and a rapid experimentation cadence that identifies winning acquisition and activation mechanics.
• Translate complex funnel, referral and offer performance into clear, actionable insight and reporting for cross-functional stakeholders and senior leadership, guiding where the team focuses and acts.
• Partner across Commercial, CRM, Analytics, Product and the broader Acquisition team to drive process improvement, and support planning and forecasting with accurate, up-to-date views of conversion and referral performance.
• Perform other such duties as assigned by the Company, ensuring operational flexibility and the ability to meet evolving business needs.

• 5+ years of experience in digital or growth marketing, with a focus on conversion optimisation, funnel/lifecycle, or consumer acquisition.
• Demonstrated experience owning or driving conversion-rate / funnel optimisation and structured A/B test-and-learn programmes.
• Strong cross-functional partnership skills, particularly with Product, CRM/Retention, UX and Analytics teams.
• Highly numerically literate with advanced Excel skills and experience building data visualisation views.
• Experience working with large datasets and translating performance data into actionable insights.
• Strong attention to detail and a results-oriented mindset, with a focus on objective performance measurement.
• Ability to distil complex analyses into clear, concise insights for a wide range of stakeholders, including senior leadership.
• Metrics-driven, with a focus on continuous improvement of marketing performance and customer journeys.
• Demonstrated analytical rigour, proactiveness and reliability in fast-paced, test-and-learn environments.
• Customer-focused mindset with a strong understanding of conversion and acquisition drivers.

• Bachelor's degree in Marketing, Business, Analytics, or a related field preferred.
• Experience with referral (RAF) or lifecycle/CRM marketing a strong plus.
• Interest in the Online Gaming industry preferred.

• Hybrid working arrangement.

• An array of health plans to choose from, some as low as $0 per paycheck, including programmes for fertility and family planning, mental health support and fitness benefits.
• Medical, vision and dental insurance; life insurance; disability insurance.
• Generous paid time off (PTO and sick leave), plus paid personal time off and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• Eligibility for short-term or long-term incentive compensation, including but not limited to cash bonuses and stock programme participation.
• 401k with up to a 5% match.
• Commuter benefits and pet insurance.
• Paid sick time in accordance with all applicable state and federal laws.
• Benefits differ across location, role and level.

FanDuel Group is the premier mobile gaming company in the United States and Canada, with a portfolio of leading brands across mobile wagering including America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.