Assistant Manager, Content Ecom SEA

Is responsible for managing content for Puma e-commerce within the fast-growing E-commerce department, working closely with key internal functions and external vendors such as marketplaces and enablers. It involves developing and executing the Puma SEA marketplace content strategy across Lazada, Shopee, Zalora, TikTok, and Tokopedia, including product launches, store decoration, campaign assets, and backend operations. The position also collaborates with merchandising, marketing, performance marketing, and business teams to ensure listings go live on schedule and uses data to refine content strategy.

• Manage content for Puma e-commerce within the E-commerce department, working closely with key internal functions and external vendors, including marketplaces and enablers.
• Develop Puma SEA marketplace content strategy and operations, set up product launches, and create a 52-week content calendar aligned with the marketing and e-commerce calendar.
• Manage and maintain content resources by leveraging global synergy via the global visual portal and localised tasks, including store decoration, product photo shooting, and videos.
• Understand consumer insights and shopping behaviour across different marketplaces to drive brand consistency and differentiation.
• Design, file, and share content logically, and monitor marketplaces daily for content, copywriting, photography, and fonts to meet global branding standards.
• Work together with the Ecommerce Marketplace Team on key designs and campaign banners to manage brand image.
• Coordinate with internal teams and regional partners to ensure product listings go live on schedule with accurate, up-to-date content.
• Manage backend operations across Seller Centres, including updating product listings, configuring campaign modules, and uploading promotional assets.
• Upload and test campaign-related content and assets ahead of go-live dates to ensure seamless execution.
• Cooperate weekly with e-commerce performance marketing and business teams to implement local marketplace campaign initiatives through product launches and content strategy across SEA marketplaces.
• Support content based on the product launch calendar with the Ecom Merchandising and Ecom Marketing Manager, and help solve sales KPIs such as sell-through of slow movers and key visual styles.
• Plan visual creatives and use data such as UV, conversion rate, and inventory value to adjust content strategy, and provide competition analysis reports from a content and creative perspective to drive innovation.

• Bachelor's Degree in E-commerce, Marketing, Business Management, or a relevant field.
• 3+ years of solid marketing, design, or e-commerce retail experience.
• Experience in 2 or more marketplaces, including Lazada, Shopee, Zalora, and/or TikTok.
• Familiarity with e-commerce CMS (content management system) and PIM systems for product systems.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• English language skills, both written and spoken.

• Proven organisation and execution experience with internal and external parties.
• Client experience.
• Proficiency in Adobe Photoshop.