Student Marketeer - University of Lagos

Is part of a brand and product ambassador programme. Reporting to the local Field Marketing Specialist, the role is responsible for driving brand image and product understanding on campus and in the region. The role reaches new consumers, excites university students, increases sales, and drives visibility of the brand through direct consumer and customer contact, product trials, and event work.

• Represent the brand in a premium way through everyday interactions with consumers and customers, embodying brand personality traits and company values.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create a strong network on and around campus, establishing and maintaining relationships with key local individuals, and identify local collegiate content creators in relevant scenes to bring them into the World of Red Bull.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience, and build awareness and encourage participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts.
• Deliver executional excellence and show attention to detail in all areas of the role, including ensuring perfect execution of defined store standards.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities in the dedicated online platform in a timely and accurate manner, and contribute to business development by providing local insights, trends, and overall opportunities.

• Must be at least 18 years of age.
• Must be a current undergraduate student at the University of Lagos.
• Must not be in the first or final year of study.
• Must have a valid Nigerian driver's licence.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends.
• Immersed in student life with an understanding of the university landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus, including student and university management.
• Affinity for project management, working behind the scenes, and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the iconic Red Bull Mini.

• Additional languages are an advantage.

• University of Lagos campus and surrounding region.

• Flexibility over a 9 to 5 job.
• Creative and inclusive working atmosphere.