Student Marketeer - University of Port Harcourt

The Student Marketeer acts as a brand and product ambassador for Red Bull, reporting to the local Field Marketing Specialist. The role involves learning Red Bull's target group and driving brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales, and increasing brand visibility. It includes direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience.

• Represent Red Bull as a brand and product ambassador, embodying brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, establishing relationships with key local individuals.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.
• Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and collaborate with sales to ensure Red Bull is available and visible in outlets, on campus, and in the region, opening new distribution points and leveraging Red Bull assets to stay top of mind.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities in the dedicated online platform in a timely and accurate manner, and contribute to business development by providing local insights, trends, and overall opportunities.

• Must be at least 18 years of age.
• Must be a current undergraduate student at University of Port Harcourt.
• Must not be in the first or final year of study.
• Must have a valid Nigerian driver's licence.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends.
• Immersed in student life with an understanding of the university landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus, including students and university management.
• Affinity for project management, working behind the scenes, and winning sales.
• A team player willing to represent Red Bull with branded outfits and onboard the iconic Red Bull Mini.

• Additional languages are an advantage.

• Campus-based and regional role, with work at Red Bull events and collegiate activations.

• Flexibility over a traditional 9 to 5 job.
• A creative and inclusive working atmosphere.