Student Marketeer - Caleb University

The Red Bull Student Marketeer role is part of a dynamic and empowered brand and product ambassador programme. Reporting to the local Field Marketing Specialist, the Student Marketeer learns Red Bull's target group and drives brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving brand visibility through direct consumer and customer contact, product trials, and event work.

• Represent Red Bull in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, establishing relationships with key local individuals.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.
• Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
• Collaborate with sales to open new distribution points within the university campus and beyond, leverage relevant Red Bull assets to keep the brand top of mind in sales accounts, and ensure perfect execution of defined store standards.
• Deliver executional excellence with attention to detail, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform, and contribute local insights, trends
• And opportunities to business development.

• Must be at least 18 years of age.
• Must be a current undergraduate student at Caleb University.
• Must not be in the first or final year of study.
• Must have a valid Nigerian driver's licence.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends.
• Immersed in student life with an understanding of the university landscape and local city, including behind-the-scenes activities and hotspots.
• Connected with a diverse range of influential groups and individuals on campus, including both students and university management.
• Affinity for project management, working behind the scenes, and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the iconic Red Bull Mini.

• Additional languages are an advantage.

• On campus and in the local region, including at Red Bull events, collegiate activations, and retail outlets.

• Flexibility over a 9 to 5 job.
• A creative and inclusive working atmosphere.