Trade Marketing Manager

Fanatics Collectibles is a new company working at the intersection of collectibles and technology, backed by leading investors, sports properties, and operators, and integrating with Fanatics' global digital sports platform. The Trade Marketing Manager, Greater China will lead the development and execution of trade marketing programmes across hobby shops, distributors, retail partners, and other key offline channels in Greater China, including Hong Kong, Macau, and Taiwan. The role is responsible for driving sell-through through structured channel marketing programmes, retail activations, promotional campaigns, POSM, O2O initiatives, and product launch support.

• Lead development and execution of hobby shop, distributor, and retail marketing programmes across Greater China (including Hong Kong, Macao, and Taiwan), and drive sell-through via structured programmes such as promotions, POSM, and retail activations.
• Serve as the primary point of contact for initiatives like Rip Night, partnering with Global Trade Marketing and supporting key product launch activations at the shop level.
• Build scalable trade marketing playbooks tailored to local market dynamics, and gain deep insight into trading card collectors, IP fans, and lifestyle consumers to create exclusive in-store content conveying Topps brand positioning, collectible card culture, and IP brand DNA.
• Adopt an omni-channel operation mindset to design O2O drainage and interactive activities for offline terminals by linking with Topps digital touchpoints.
• Evaluate the ROI of all channel marketing activities and formulate activity plans strictly based on input-output efficiency, while conducting monthly and quarterly performance tracking to ensure on-standard execution and achievement of annual targets.
• Collaborate closely with commercial teams to deliver high-quality execution of channel marketing activities, including in-store events, GWP and promotional materials, mall and in-store advertising, O2O linkage, and internal marketing training for store staff.
• Establish unified marketing activity guidelines and SOPs for wholesale distributors and partner trade marketing teams, and manage external agencies to ensure timely, high-quality deliverables aligned with brand briefs.
• Strictly control marketing budgets in accordance with annual plans, complete monthly and quarterly budget forecasting, and make dynamic adjustments based on strategy iteration and activity optimisation.
• Complete annual, seasonal, and campaign performance reports with logical data sorting and performance tracking, and deliver high-quality oral and written reports in both Chinese and English.
• Conduct monthly business syncs with Global and Greater China teams to update channel progress and market feedback, and deliver quarterly training for DTC and wholesale partner commercial teams on the annual GTM activity calendar, product introductions, and channel promotion rules.

• 6–8 years of experience in retail marketing, trade marketing, channel marketing, or commercial marketing.
• Proven ability to partner cross-functionally with commercial, brand, global marketing, retail, distributor, and agency teams to execute channel marketing initiatives.
• Strong project management skills, with the ability to manage multiple campaigns, timelines, vendors, and market activations simultaneously.
• Commercial mindset with the ability to evaluate campaign ROI, channel performance, budget efficiency, and business impact.
• Experience managing marketing budgets, including forecasting, tracking, and optimising spend based on performance.
• Strong knowledge of the Greater China retail and consumer landscape, with the ability to tailor global programmes to local market dynamics.
• Excellent communication and presentation skills in Mandarin Chinese and English, with the ability to prepare business updates, campaign reports, and performance summaries.
• Highly organised, detail-oriented, and comfortable working in a fast-paced, cross-functional environment.

• Ideally, experience within the consumer goods industry.

• Full-time role, in the designated office five days per week.

Fanatics Collectibles is a new company working at the intersection of collectibles and technology, backed by leading investors, sports properties, and operators, and integrating with Fanatics' global digital sports platform. Fanatics is building a leading global digital sports platform, with a database of over 100 million global sports fans, a partner network of approximately 900 sports properties, and more than 22,000 employees.