Key Account Specialist (Bogotá/Medellín)

Supports the National Key Account Manager in developing, implementing and tracking Red Bull's sales strategy for the key account business, with particular focus on the Impulse channel and middle high-potential accounts. It is responsible for helping deliver sales, volume and profitability targets for these mid-size accounts and the Impulse channel. The position requires a hands-on team player who can align with internal and external customers in the Master DPs commercial teams and execute key initiatives.

• Support the National Key Account Manager in implementing Red Bull's commercial strategy across all key customers and execute the medium-term vision designed by the Key Account Manager, based on a thorough understanding of customers, trends and opportunities with attention to detail.
• Execute short- and mid-term customer strategies in line with national sales policy, focusing on mid-size high-potential accounts and the Impulse channel, and implement national price strategies accordingly.
• Analyse available data sources, such as Nielsen and customer data, to derive customer growth opportunities.
• Continuously plan sales forecasts and prepare trade spend budgets to hit profitability targets.
• Develop annual business and effective promotion plans with mid-size accounts with high volume potential and the Impulse channel.
• Prepare yearly negotiations, including different scenarios, focused on Red Bull's sales drivers and customer spend strategy, and produce conceptual selling decks to establish Red Bull as category leader.
• Conduct and lead the yearly negotiation process at key mid-size customers, mainly in modern trade and Impulse channels, and agree with customers on Red Bull's Perfect Store concept.
• Continuously track and adjust volume and profitability targets using existing sales reports, and use the Perfect Store Audit to manage in-store execution effectively.
• Prepare and discuss the success of executed plans, such as promotions, with customers and show Red Bull's contribution to the customer's business.
• Continually seek to understand customer needs better and respond with mutually beneficial programmes in line with brand equity, develop effective partnerships so Red Bull is regarded as a key supplier and engine for profitable growth
• Strive for Category Captaincy with key strategic retailers within the energy category, build strong intercompany networks and close cross-functional relationships with Trade Marketing to jointly develop winning customer category strategies and conceptual sells
• And share best practices with colleagues and customers to enable Red Bull to gain competitor advantage.

• University degree.
• Proven track record of 5 years' professional experience in Key Account execution and negotiation and/or Field Force Management.
• Excellent network of existing contacts and trade relationships.
• Strategic ability to develop specific, valuable, innovative and commercially focused strategies while grasping the bigger picture.
• Understanding of sales processes and financial systems, with strategic and innovative commercial awareness.
• Planning and negotiation skills with an understanding of the financial bottom-line implications of sales and marketing decisions.
• Ability to analyse sales and customer data, draw the best conclusions and develop initiatives with the highest value for the shopper, customer and Red Bull.
• Successful front-line retail negotiation experience and problem-solving skills.
• Strong presentation skills that provide highly relevant and commercially viable strategies or processes in a clear, concise and empowering way.
• Strong command of English.
• Creative, analytical and challenging personality, action-oriented, able to build strong strategic customer relationships and collaborate cross-functionally and internationally.
• Hands-on team player able to execute and align with internal and external customers in the Master DPs commercial teams and deliver on key initiatives.
• Comfortable communicating and aligning the medium-term vision with internal and external customers, gathering feedback, identifying and exploiting opportunities to achieve business advantages.

• Degree in Economics/Business Administration.
• FMCG/beverage background.
• Experience supporting Category Management.
• Cross-functional experience in Trade Marketing / Consumer Marketing.
• Ability to work with SAP/BI to plan and track sales results.
• Other languages.