Sporting Fashion & Goods
Designer Footwear RCC APAC
Mid Level
Shanghai, China
in office
Full time
Job description
About the Role
This role is responsible for footwear line creation, including Select, Special Make-up, and Rapid Response Design, for Key Accounts, PUMA Retail, Outlet, and any other accounts as required in the region. The designer will work closely with the Team Head and/or Head of Design, Product Line Manager, Development team, and China merchant team to create and execute innovative footwear designs based on the Global creative direction. The role involves keeping collections brand-relevant for the Chinese market by understanding regional trends, visiting markets and fashion fairs, and travelling to factories to meet quick-response timelines.
Key Responsibilities
- Understand the region's trends and market direction to ensure all products designed for the region are brand relevant.
- Prepare trend boards, material boards, and trim boards.
- Design ranges and products that complement the international collection while satisfying the needs of the region, considering Men's, Women's, and Children's elements.
- Be accountable for achieving all tasks of the Vertical Development Calendar within the given timelines.
- Gain market insight by visiting markets, fashion fairs, concept stores, and similar venues as required.
- Travel to factories to work on product development and ensure that quick-response timelines are met.
Required Experience & Qualifications
- University degree in Design and/or a relevant field of study.
- Versatile designer with experience designing products across Men's, Women's, and Children's product ranges.
- Professional experience working in a team environment, with the ability to function autonomously as well as in a cooperative, diverse group.
- Professional working experience with Illustrator, Photoshop, and similar tools.
- Tremendous attention to detail and extraordinary time-management skills.
- Key account concept and end-consumer understanding within the Chinese market.
- Vertical mindset.
- Strategic and creative thinking, strong initiative, and passion for product.
- Strong communication and presentation skills.
- Hands-on footwear development experience, including seasonal development trips.
- Fluent in Mandarin and English.
Preferred Skills
- 3D Design experience (a plus but not essential).
- At least 2-3 years of work experience designing for one or more leading fashion, lifestyle, or sports brands, ideally in the fashion, athletic, or footwear industry.
The Application Process
Applications are made online by clicking 'Apply Online' and following the steps to upload the application. PUMA states that every application is reviewed by real people and that no automated systems or AI tools are used to make hiring decisions; AI-supported functions may be used only for isolated organisational steps, such as scheduling interviews, and do not influence decisions.
- Apply online and upload the application.
About the Company
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability, and every application is reviewed by real people committed to fairness, transparency, and equal opportunity.
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