Lead Global Social Media

Drives the organisation's global social media presence within an assigned field of play, translating strategic priorities into impactful channel plans and activations. It leads complex social media projects and workstreams, coordinating contributors and providing functional guidance within the team. The role connects global social media strategy with local market needs across Europe and works closely with Media, Influencer and category teams, as well as internal and external partners.

• Drive the organisation's global social media presence within the assigned field of play, translating strategic priorities into impactful channel plans and activations.
• Lead complex social media projects and workstreams, coordinating contributors and providing functional guidance within the team.
• Connect global social media strategy with local market needs across Europe and recommend practical, audience-relevant approaches.
• Optimise channel processes, content workflows and ways of working to improve quality, speed and efficiency.
• Plan and monitor budgets for assigned projects and responsibilities, ensuring effective allocation and transparent follow-up.
• Plan and implement owned and shared social media and influencer campaigns that strengthen engagement and brand heat, in close collaboration with Media, Influencer and category teams.
• Steer agency deliverables, content calendars and product or event rollouts, ensuring alignment with briefs, timelines and brand standards.
• Develop clear briefings for social media campaigns and content productions, guiding internal and external partners through execution.
• Enable engaging and innovative content creation for Instagram and relevant partner channels.
• Define, execute and track seeding campaigns to increase organic awareness and support campaign objectives.
• Track and analyse social media and content KPIs, translate insights into recommendations and proactively share results with relevant stakeholders.
• Develop social media activations as part of integrated 360° marketing campaigns and the full marketing funnel, reflecting cross-functional needs and supporting sell-through.
• Build strong stakeholder relationships and represent the social media function confidently within the assigned area of responsibility.
• Understand business priorities within the assigned field of play or category, challenge assumptions constructively and prioritise initiatives by impact, importance and urgency.

• Degree in Marketing, Communications, Digital Media or a related field, with approximately 8–10 years of relevant professional experience in social media.
• Strong specialist expertise in social media strategy, channel management, content planning, owned and shared ecosystems, influencer activations and integrated campaign execution.
• Proven ability to lead complex projects and functional workstreams with a high degree of autonomy.
• Sound understanding of global-to-local frameworks and ability to translate business priorities into clear, actionable and market-relevant recommendations.
• Strong analytical capability, including budget oversight, KPI tracking, performance reporting and ability to derive practical optimisation measures.
• Demonstrated experience briefing, steering and evaluating agencies, production partners and cross-functional contributors.
• Confident communicator with ability to independently represent an area of expertise, influence stakeholders and collaborate effectively across functions, markets and seniority levels.
• Structured, solution-oriented approach to complex challenges, with sound judgement and ability to make recommendations that support immediate organisational priorities.
• Passion for innovation, current social media trends and continuous improvement, combined with willingness to mentor colleagues and share specialist knowledge.

• Relevant professional experience ideally within a consumer, sport or lifestyle brand environment.
• Experience providing disciplinary leadership for a small team.

PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in more than 120 countries and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability.