Lead Global E-Commerce Paid Media

This role shapes and drives the global paid media strategy for PUMA's eCommerce business across more than 20 international markets. It owns the vision, framework, and execution strategy across Paid Search and Paid Social, ensuring media investments deliver measurable business impact while supporting local market needs. Working at the intersection of strategy and activation, the role leads global initiatives, optimises investment decisions, builds scalable best practices, and helps transform PUMA's performance media operating model.

• Shape and drive the global paid media strategy for PUMA's eCommerce business across more than 20 international markets, ensuring media investments deliver measurable business impact while supporting local market needs.
• Own the vision, framework, and execution strategy across Paid Search and Paid Social.
• Define investment frameworks and planning models that drive consistency across markets while maintaining local flexibility.
• Establish channel and platform strategies across Google, Meta, TikTok, and emerging media platforms.
• Lead the global measurement framework covering attribution, incrementality testing, and media effectiveness, and translate insights into actionable budget allocation recommendations focused on business performance and sustainable growth.
• Create trusted reporting frameworks that provide transparency across global, regional, and local stakeholders.
• Drive a structured test-and-learn agenda across audiences, creative, automation, and full-funnel media strategies, transforming learnings into scalable playbooks and best practices for global implementation.
• Own relationships with global media and technology partners, ensure agency performance, governance, commercial effectiveness, and data security standards are consistently met, and evaluate and optimise PUMA's media technology stack.
• Establish scalable standards, processes, and best practices across markets, and support the evolution of PUMA's global performance media operating model.
• Collaborate closely with Brand, Creative, CRM, eCommerce, Product, Analytics, and regional marketing teams, and represent Paid Media in senior leadership forums to translate media performance into clear commercial insights.

• 8+ years of experience in Paid Search and Paid Social, including several years in a leadership role with ownership of strategy, investment, and teams.
• Proven success managing global or multi-market performance marketing programs across multiple regions.
• Deep expertise across platforms including Google Ads, Meta Ads Manager, TikTok and modern paid media automation solutions.
• Strong understanding of attribution, incrementality testing, GA4, marketing measurement, and media investment optimisation.
• Hands-on practitioner mindset with the ability to move seamlessly between strategic planning and operational execution.
• Experience managing significant media budgets with accountability for growth, efficiency, and ROI.
• Strong agency management capabilities, including vendor selection, performance governance, and commercial negotiations.
• Demonstrated experience leading and developing teams across markets and geographies.
• Excellent stakeholder management and communication skills with the ability to influence senior leaders and cross-functional partners.
• Experience driving organisational change and building scalable global operating models.
• Commercially minded with strong eCommerce understanding and the ability to connect media performance to business outcomes.
• Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent professional experience.

• Experience within retail, fashion, sportswear, or another fast-moving consumer brand.
• Exposure to marketplace environments such as Amazon and regional marketplace ecosystems.
• Experience building or transitioning in-house media capabilities or centres of excellence.
• Knowledge of MMM, incrementality platforms, CRM/CDP-driven audience strategies, and AI-powered marketing solutions.
• Experience managing distributed and multicultural teams.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants and does not tolerate harassment or discrimination.