Senior Product Manager ORI/BB APP

This role sits within the Brand Management & Communications team and is responsible for bringing consumer and sport/street insights into product concepts. It executes the category direction and works with all creation functions to deliver product concepts and strategic plans that win local markets. The position involves creating ranges within the category from both an image and commercial point of view, and acting as a recognised range expert for key relationship teams and markets.

• Proactively manage range direction and sharpen the creation direction within the sport/street area, creating ranges from both an image and commercial point of view to deliver leading product that wins the market.
• Propose a clear strategy for the range and an execution plan, and be considered a range expert by key relationship teams and markets.
• Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market.
• Work within a cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome.
• Analyse the business, draw conclusions and propose action steps.
• Maintain and enable smooth product information updating through strong knowledge of product information systems and the interlinking functions.
• Prepare and present ranges and business-related topics with the respective audience in mind, using relevant structure and content.
• Provide input for setting the Concept to Consumer (CtC) direction and implement it into relevant ranges in partnership with CtC counterparts.
• Work independently on projects and follow up on project development, being proactive, flexible and solution driven to ensure project delivery.
• Maintain strong relationships and constant dialogue and feedback with the business unit and other BUs, cross-functional teams (Design, Operations, Materials, Costing, Planning, Process), global headquarters and key APAC counterparts, and the FTW team to create a concrete head-to-toe look.

• College degree.
• Minimum of 7 years of product marketing experience with an APP background in sport, street or fashion brands.
• Fluent in English.
• PC skills, including MS Office programmes, especially PowerPoint and Excel.
• Strong knowledge of the sport/street industry and familiarity with the local market landscape to ensure the right strategic findings to win.
• Deep product knowledge of product creation, consumer and retail in order to fulfil different needs within the GCA market.
• Strong communication skills, able to transport and deliver information clearly and effectively.
• Ability to cooperate well and effectively to maintain and develop trustful relationships with cross-functions.
• Ability to work independently as well as part of a team.
• Ability to plan and prioritise daily working time effectively and to work in a fast-paced environment.
• Strong analytical skills, solution driven and result oriented.
• Ability to travel.
• Active interest in lifestyle and/or fashion, with a passion for sport.

• College degree preferably in marketing, business or fashion.
• Experience in a large business scale is preferred.
• Preferably with a sportswear, fashion or womenswear background.
• Experience in trade, vertical retail business model or sales is helpful.
• People management experience would be a plus but is not mandatory.

Adidas believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage.