Student Marketeer - CHARLES TELFAIR INSTITUTE, CURTIN MAURITIUS

The Student Marketeer drives the brand image, awareness, and product trial within their university and the wider student community in Mauritius. Acting as a key representative of the brand, the role brings Red Bull to life on campus through authentic, premium, and culturally relevant interactions. It focuses on growing trial, increasing brand relevance, supporting availability and visibility on and around campus, and creating memorable brand experiences that resonate with local students.

• Represent the brand as a true ambassador, living and breathing the brand personality and values at all times.
• Identify the right moments, locations, and occasions to engage with consumers on campus, drawing on an understanding of the Mauritian student landscape.
• Drive product trial by sampling product in a natural, authentic, and responsible way that aligns with local regulations and cultural norms.
• Execute innovative and tailored campus initiatives that embed the brand into student lifestyle using a "from students, for students" approach.
• Support national and local marketing initiatives, launches, and projects across universities in Mauritius.
• Communicate product benefits and functionality clearly and confidently, answering questions and addressing consumer concerns in a knowledgeable, friendly, and respectful manner.
• Collaborate with the local sales team to ensure product is available and visible in key student-relevant outlets such as campus kiosks, supermarkets, and nearby convenience stores.
• Identify new distribution opportunities on and around campus, support the opening of new points of sale, and support correct execution of basic visibility standards in student-focused outlets.
• Drive brand engagement through personal social media platforms using authentic, creative, and locally relevant content, capturing and sharing student life moments, trends, and campus culture.
• Support national digital initiatives by providing local insights and contributing to social media reach and impressions.
• Plan and execute activities in line with the campus plan and national marketing priorities, and report activities accurately and on time via the dedicated online platform.
• Share insights, ideas, and feedback while collaborating closely with the Manager, the wider marketing team, and fellow Student Marketeers Mauritius.
• Actively participate in training sessions, meetings, and coaching moments, continuously seeking opportunities to improve execution, creativity, and consumer engagement, and contribute ideas to evolve the Student Marketeer programme locally.

• Currently enrolled as a student at Charles Telfair Institute – Curtin Mauritius.
• Well-connected within campus life and actively involved in student culture, sports, or social communities.
• Comfortable engaging with people and confident in face-to-face interactions.
• Confident in, and able to excel in, product knowledge.
• Able to apply consumer insights, including digital trends, "uni life", and moving patterns.

• Working pattern of 4 hours per day over 4 days per student.

• Hands-on marketing experience that builds personal and professional skills.