Student Marketeer - MIDDLESEX UNIVERSITY, MAURITIUS

The Student Marketeer drives brand image, awareness and product trial within their university and the wider student community. Acting as a key representative of the brand, the role brings Red Bull to life on campus through authentic, premium and culturally relevant interactions. The focus is on growing trial, increasing brand relevance, supporting availability and visibility on and around campus, and creating memorable brand experiences that resonate with local students.

• Act as a true brand ambassador, living and breathing the brand personality and values at all times and ensuring all brand interactions are premium, positive and aligned with global standards and local guidelines.
• Understand the Mauritian student landscape and identify the right moments, locations and occasions to engage with consumers on campus.
• Drive product trial by sampling product in a natural, authentic and responsible way that aligns with local regulations and cultural norms.
• Execute innovative and tailored campus initiatives that embed the brand into student lifestyle using a "from students, for students" approach.
• Support national and local marketing initiatives, launches and projects across universities in Mauritius.
• Communicate product benefits and functionality clearly and confidently to students and peers, answering questions and addressing concerns in a knowledgeable, friendly and respectful manner.
• Collaborate with the local sales team to ensure product is available and visible in key student-relevant outlets such as campus kiosks, supermarkets and nearby convenience stores.
• Identify new distribution opportunities on and around campus, support the opening of new points of sale, and support correct execution of basic visibility standards in student-focused outlets.
• Leverage assets and key student occasions to keep the brand top of mind with customers.
• Drive brand engagement through personal social media platforms using authentic, creative and locally relevant content, capturing and sharing student life moments, trends and campus culture.
• Support national digital initiatives by providing local insights and contributing to social media reach and impressions.
• Plan and execute activities in line with the campus plan and national marketing priorities, and report activities accurately and on time via the dedicated online platform.
• Share insights, ideas and feedback while collaborating closely with the Manager, the wider marketing team and fellow Student Marketeers Mauritius.
• Participate in training sessions, meetings and coaching moments, and contribute ideas to evolve the Student Marketeer programme locally while building personal and professional skills through hands-on marketing experience.

• Currently enrolled as a student at Middlesex University Mauritius.
• Well-connected within campus life and actively involved in student culture, sports or social communities.
• Comfortable engaging with people and confident in face-to-face interactions.
• Confident with, and excels in, product knowledge.
• Consumer insights capability (digital, trends, "uni life", moving patterns, and similar).

• Hour split per Student Marketeer: 4 hours per day across 4 days.