Student Marketeer - UNIVERSITY OF TECHNOLOGY, MAURITIUS

The Student Marketeer drives brand image, awareness, and product trial within their university and the wider student community in Mauritius. Acting as a key representative of the brand, the role brings Red Bull to life on campus through authentic, premium, and culturally relevant interactions. It focuses on growing trial, increasing brand relevance, supporting availability and visibility on and around campus, and creating memorable brand experiences that resonate with local students.

• Represent the brand as a true brand ambassador, living and breathing its personality and values at all times and acting as a role model with a consistent, motivating, and inspiring tone of voice.
• Understand the Mauritian student landscape and identify the right moments, locations, and occasions to engage with consumers on campus.
• Drive product trial by sampling product in a natural, authentic, and responsible way that aligns with local regulations and cultural norms.
• Execute innovative and tailored campus initiatives that embed the brand into student lifestyle using a "from students, for students" approach, and support national and local marketing initiatives, launches, and projects across universities in Mauritius.
• Communicate product benefits and functionality clearly and confidently to students and peers, answering questions and addressing concerns in a knowledgeable, friendly, and respectful manner.
• Ensure all brand interactions are premium, positive, and aligned with global standards and local guidelines.
• Collaborate with the local sales team to ensure product is available and visible in key student-relevant outlets such as campus kiosks, supermarkets, and nearby convenience stores, and support correct execution of basic visibility standards in student-focused outlets.
• Identify new distribution opportunities on and around campus, support the opening of new points of sale, and leverage assets and key student occasions to keep the brand top of mind with customers.
• Drive brand engagement through personal social media platforms using authentic, creative, and locally relevant content, capturing and sharing student life moments, trends, and campus culture
• And support national digital initiatives by providing local insights and contributing to social media reach and impressions.
• Plan and execute activities in line with the campus plan and national marketing priorities, and report activities accurately and on time via the dedicated online platform.
• Share insights, ideas, and feedback while collaborating closely with the Manager, the wider marketing team, and fellow Student Marketeers Mauritius, and contribute ideas to evolve the Student Marketeer programme locally.
• Actively participate in training sessions, meetings, and coaching moments, and continuously seek opportunities to improve execution, creativity, and consumer engagement.

• Currently enrolled as a student at the University of Technology – Mauritius.
• Well-connected within campus life and actively involved in student culture, sports, or social communities.
• Comfortable engaging with people and confident in face-to-face interactions.
• Confident with, and able to excel in, product knowledge.
• Able to apply consumer insights, including digital trends, "uni life", and movement patterns.

• Working pattern of 4 hours per day over 4 days.

• Hands-on marketing experience that builds personal and professional skills.