Student Marketeer - UNIVERSITY OF MAURITIUS, MAURITIUS

The Student Marketeer drives the brand image, awareness, and product trial within their university and the wider student community in Mauritius. As a key representative of the brand, the role brings Red Bull to life on campus through authentic, premium, and culturally relevant interactions. The marketeer works within the Mauritian student landscape, understanding student lifestyle, social dynamics, and key moments such as studying, sport, and social gatherings.

• Represent the brand as a true ambassador, living and breathing the brand personality and values at all times.
• Understand the Mauritian student landscape and identify the right moments, locations, and occasions to engage with consumers on campus.
• Drive product trial by sampling product in a natural, authentic, and responsible way that aligns with local regulations and cultural norms.
• Execute innovative, tailored campus initiatives that embed Red Bull into student lifestyle using a "from students, for students" approach.
• Support national and local marketing initiatives, launches, and projects across universities in Mauritius.
• Communicate product benefits and functionality clearly and confidently, answering consumer questions and concerns in a knowledgeable, friendly, and respectful manner.
• Ensure all brand interactions are premium, positive, and aligned with global standards and local guidelines, acting as a role model for company values.
• Collaborate with the local sales team to ensure product availability and visibility in key student-relevant outlets such as campus kiosks, supermarkets, and nearby convenience stores.
• Identify new distribution opportunities on and around campus, support the opening of new points of sale, and support correct execution of basic visibility standards in student-focused outlets.
• Drive brand engagement through personal social media platforms with authentic, creative, and locally relevant content, capturing and sharing student life moments, trends, and campus culture.
• Support national digital initiatives by providing local insights and contributing to social media reach and impressions.
• Plan and execute activities in line with the campus plan and national marketing priorities, and report activities accurately and on time via the dedicated online platform.
• Share insights, ideas, and feedback while collaborating closely with the Manager, wider marketing team, and fellow Student Marketeers Mauritius.
• Participate in training sessions, meetings, and coaching moments, continuously seeking opportunities to improve execution, creativity, and consumer engagement, and contribute ideas to evolve the Student Marketeer programme locally.

• Currently enrolled as a student at the University of Mauritius.
• Well-connected within campus life and actively involved in student culture, sports, or social communities.
• Comfortable engaging with people and confident in face-to-face interactions.
• Confident with and excels in product knowledge.
• Consumer insights (digital, trends, university life, moving patterns).

• Hour split per student: 4 hours per day across 4 days.