Student Marketeer - UNICITY HUB, MAURITIUS

The Student Marketeer drives brand image, awareness, and product trial within their university and the wider student community in Mauritius. As a key representative of the brand, the role brings Red Bull to life on campus through authentic, premium, and culturally relevant interactions. It requires an understanding of Mauritian student lifestyle, social dynamics, and key moments such as studying, sport, and social gatherings.

• Act as a true brand ambassador, living and breathing the brand personality and values at all times and ensuring all brand interactions are premium, positive, and aligned with global standards and local guidelines.
• Understand the Mauritian student landscape and identify the right moments, locations, and occasions to engage with consumers on campus.
• Drive product trial by sampling product in a natural, authentic, and responsible way that aligns with local regulations and cultural norms.
• Execute innovative and tailored campus initiatives that embed the brand into student lifestyle using a "from students, for students" approach, and support national and local marketing initiatives, launches, and projects across universities in Mauritius.
• Communicate product benefits and functionality clearly and confidently to students and peers, answering questions and addressing concerns in a knowledgeable, friendly, and respectful manner.
• Act as a role model by displaying the company values with a consistent, motivating, and inspiring tone of voice.
• Collaborate with the local sales team to ensure product is available and visible in key student-relevant outlets such as campus kiosks, supermarkets, and nearby convenience stores.
• Identify new distribution opportunities on and around campus, support the opening of new points of sale, and support correct execution of basic visibility standards in student-focused outlets.
• Leverage assets and key student occasions to keep the brand top of mind with customers.
• Drive brand engagement through personal social media platforms using authentic, creative, and locally relevant content, capturing and sharing student life moments, trends, and campus culture.
• Support national digital initiatives by providing local insights and contributing to social media reach and impressions.
• Plan and execute activities in line with the campus plan and national marketing priorities, and report activities accurately and on time via the dedicated online platform.
• Share insights, ideas, and feedback while collaborating closely with the Manager, the wider marketing team, and fellow Student Marketeers Mauritius.
• Participate in training sessions, meetings, and coaching moments, continuously seek opportunities to improve execution, creativity, and consumer engagement, and contribute ideas to evolve the Student Marketeer programme locally.
• Build personal and professional skills through hands-on marketing experience.

• Currently enrolled as a student at UNICITY HUB - Mauritius.
• Well-connected within campus life and actively involved in student culture, sports, or social communities.
• Comfortable engaging with people and confident in face-to-face interactions.
• Confident with, and excels in, product knowledge.
• Consumer insights (digital, trends, "uni life", moving patterns, etc.).

• Hour split per student: 4 hours per day over 4 days.